How to add coupons and discounts
In this article:
What types of discounts can I use?
How can I offer free products?
How to edit the coupon and discount badge
Minimum product price & adjusted discount
What types of discounts can I use?
You can offer two types of discounts for your products:
Coupon codes and Sales. With this feature, you can do a number of things!- Offer a discount for any number of products: a single product, multiple products, or all of your products
- Offer free products (100% OFF)
- Discount products by a specific amount (i.e. $15 OFF) or by a percentage (i.e. 20% OFF)
- Set a discount start date and a discount expiration date
- Add a countdown timer to your store
- Limit the number of coupon redemptions
- Pause and reactivate discounts
- View orders that had a coupon code applied at checkout
You can overview all your discounts at any time in the Coupons and discounts section. There, you'll find information about all discounts, the number of products offered at a discount, usage stats, and expiration dates. You can edit each discount, change its name, or remove it altogether. If you sell to international customers, please keep in mind that coupons and sales will expire at your local time.
How to create a coupon code
Coupon codes are great for rewarding existing customers, running a marketing campaign to drive traffic to your store, boost sales during holidays and more.
Note: Discount codes are NOT case sensitive. This means that the code "25OFF" will also work if written like this "25off".
- Log in to your Sellfy account
- Navigate to Marketing > Coupons & Discounts in the left sidebar
- Click Add new discount > Coupon
- Create a unique name for your discount (this is only visible to you)
- Create a coupon code that your buyers will enter at the checkout to get the discount
- Choose whether you'd like to offer a percentage or a specific amount of money off
- Choose dates during which this product or sale will be valid
- You may limit the number of overall redemptions by using the switch and entering a number
- Choose what products should be affected by this discount. You can select one, multiple, or all products. If you've selected All products, you may exclude products from this list.
- Click Create Discount
- Optional: You may send share a link where the coupon code is already applied to the product (on the product page)
- To create this link, type in a minus (-) and then the coupon code at the end of the product page URL. So, change the URL from this: https://sellfy.com/p/4yrt/ to this: https://sellfy.com/p/4yrt/-30OFF/
Note: The coupon code field will only be visible at the checkout for items that have an active discount. To remove the coupon code field from the checkout, remove the discount for that item.
To test the coupon code you created in your store, click View store from your dashboard and add a product to the cart. You'll see the coupon code field at checkout.
How to create a sale
- Log in to your Sellfy account
- Navigate to Marketing > Coupons & Discounts in the left sidebar
- Click Add new discount > Sale
- Create a unique name for your sale (this is only visible to you)
- Choose whether you'd like to offer a percentage or a specific amount of money off
- Choose when this sale will be active in your store
- Choose what products should be affected by this sale. You can select one, multiple, or all products. If you've selected All products, you may exclude products from this list
- You may choose to limit the redemptions or the overall number of sale purchases
- Optional: Add a countdown timer for your sale
- Click Create discount to make the discount instantly available to your buyers
Note: If you run a sale for a product that previously had Pay what you want pricing, the PWYW feature will be disabled for that product. You can run a sale or have the pay what you want pricing - but not both.
How can I offer free products?
You can offer free products easily to your customers by uploading a freebie to your store. Freebies are a great way to grow your audience and add value for new and existing customers.
To create a freebie in your store, follow the steps here:
- Log in to your Sellfy account
- Navigate to Products > Freebie
- Click Add new freebie
- Create the product and upload file(s)
- Click Save product
How to add a countdown timer
To add a sense of urgency to your sale and encourage customers to buy the discounted product, you can set up a countdown timer. The countdown timer will appear on the product page(s) and shows the remaining time of the current sale.
Important! Make sure to set an expiration date for the sale to end before enabling the countdown timer. If you do not set an expiration date the countdown timer cannot be activated.
To enable the countdown timer, turn on the Toggle at the bottom of the New Discount page as shown below:
If you choose to add a countdown timer to the sale you're running, it will be displayed as shown below on each product page the discount has been added to.
How to edit the coupon and discount badge
Note: Before you can edit the coupon or discount badge, you'll first need to create a coupon code or sale in your Sellfy account.
You can change the following elements of the coupon code or discount badge:
- Background color
- Shape
- Text color
- Position
- Type of badge - SALE or X% OFF
To edit the badge, you'll follow these steps:
- Go to Store settings > Customize store
- Click to edit the Products module in the customizer
- Scroll down to Discount tag and make desired changes
- Click Publish
Discount prioritization
- Coupon code
- Sale of a specific product
- Sale of all products
Minimum product price & adjusted discount
Note: If the product price after the discount is below the $0.90 minimum, we display an adjusted discount on the product page and checkout.
Coupon code tracking
Whenever a customer uses one of your coupon codes, the coupon name is reported in the Order Export.
This feature can be used for a simplified affiliate program - you can create coupon codes for affiliates to offer to their audiences. You'll be able to see how many sales were generated by that affiliate In your Orders list.
To export your Orders list:
- Log into your Sellfy account
- Navigate to Orders > Export
- To download the report, click on the generated Order export in the list (if you have a large volume of sales, it may take a few minutes for it to appear)
- Open the spreadsheet in Excel / Google Sheets / Numbers to see the data
- You'll find the Discount type and Coupon name columns to the far right of the spreadsheet
FAQs about discounts
Q: Can I make a coupon code that's only good for one use?
A: Yes, you can create a discount code that can only be used one time. You'll click the green switch that currently shows unlimited, and then enter the number of redemptions allowed in the field "coupon redemptions". This will limit the number of overall uses, rather than the number of uses per customer.
Q: Can I add a discount or sale on a category of my store?
A: It's not possible to specifically add a discount to a category, you'll add them by product. To discount a category, you'll select each product in the category.
Q: Can I pause a discount and use it again later?
A: Yes! You can deactivate and re-activate discounts.