Facebook Ads integration - Set up Facebook Pixel with Sellfy

In this article: 

How to set up Facebook Pixel with Sellfy

What events does Sellfy track?

How do I verify or confirm domain ownership in Business Manager?

Verify with a root domain

Verify with a subdomain

FAQs


How to set up Facebook Pixel with Sellfy

Important! To track Facebook Ads with our Facebook Pixel integration, you must connect a custom domain to your Sellfy account. It's not possible to track ads properly if your store URL ends with sellfy.store.

The Facebook Pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website or in this case, on your Sellfy store.

Once you've created a Pixel in your Facebook Ads Manager, you can integrate it with your Sellfy account. If you have not created one yet, please refer to this Facebook Help page for more information and instructions first. 

To integrate an existing Pixel with your store:

  1. Log into Facebook
  2. Copy your Pixel ID from your Facebook Ads Manager page (located on the left-hand side upper corner)
  3. Log in to your Sellfy account
  4. Go to IntegrationsFacebooks Ads 
  5. Paste the Facebook Pixel ID into the Facebook Pixel bar
  6. Click Save

Now we'll be able to send specific checkout events to the Facebook Ads platform. This will enable you to create personalized ads for your customers.


What events does Sellfy track?

Sellfy will automatically track the following events and relay them to your Facebook Pixel analytics.

  • Page view - for each time a customer visits your store or a single product page.
  • View content - for each time a customer visits your single product page.
  • Add to Cart - for each time a customer adds a product to the cart or clicks the "Buy now" button on a single product page.
  • Initiate checkout - for each time a customer visits the checkout page.
  • Purchase - sent once, right after a customer purchases single/multiple items.

How do I verify or confirm domain ownership in Business Manager?

Important! In order to properly track events on your Sellfy store, you will need to use a custom domain.

There are three different ways to confirm your domain ownership through the Facebook Business Manager. The way that you confirm your domain ownership will depend on whether you've connected a root domain or a subdomain. 

Not sure if you have a root domain or a subdomain? Try reading the definitions we have laid out here.

The three methods that Facebook provides are:

  1. Add a DNS TXT entry to your DNS record to confirm that you own the domain
  2. Upload an HTML file provided by Facebook to your web directory and confirm domain ownership in Business Manager.
  3. Add a meta tag to the <head> section of your domain home page (root domain only)

Verify with a root domain

To verify domain ownership for root domains, you choose any of the three methods, but we recommend the third, to add a meta tag to the  <head> section of your Sellfy store customizer.

The Meta Tag Verification tab of your selected domain provides the meta tag you need to add to your domain home page.

  1. Add the meta tag containing your verification code to the head code section in the General settings of your Sellfy Store customizer.
  2. Once you've published and saved the tag in your head code section in Sellfy, return to Business Manager to click the Verify button at the bottom of the Meta Tag Verification tab for the selected domain.
  3. Leave the meta tag on your domain home page as it may be checked periodically for verification purposes.

For more information on this process, please read Verifying Your Domain by Facebook.

Verify with a subdomain

To verify domain ownership for a subdomain, you'll need to choose either the first or second option for verification.

  1. Add a DNS TXT entry to your DNS record to confirm that you own the domain
    1. Navigate to the DNS record section of your domain host.
    2. Add the TXT entry to your DNS record.
    3. Add @ to the Host field (if it is required by your domain host).
    4. Once the changes have propagated across your domain's web servers, click the Verify button at the bottom of the DNS Verification tab for the selected domain.
    5. Leave the TXT entry in your DNS record as it may be checked periodically for verification purposes.
  2. Upload an HTML file provided by Facebook to your web directory and confirm domain ownership in Business Manager.
    1. Download the HTML verification file.
    2. Upload the file to the root directory of your website. You will be able to see that it is uploading at the link provided in the HTML File Upload tab.
    3. Once it is done, click the Verify button at the bottom of the HTML File Verification tab for the selected domain.
    4. Leave the HTML verification file in your website's root directory as it may be checked periodically for verification purposes.

For each method, you'll need to make changes to the DNS settings of your hosting provider. You'll see the step-by-step instructions for each, with visual help, here in Facebook's instructions.


FAQs

Q: Do I need a Business account on Facebook to use Facebook Pixel?

A: Yes, you need to upgrade to a Business account to use Facebook Pixel.

Q: I don't have a custom domain. Can I still track Facebook Ads for my store?

A: No, to track ads through your store, you need to have a custom domain connected to your Sellfy account.

Q: Where do I find the meta tag to add to the Header Code?

A: You find the meta tag in your Facebook Business Manager > Business SettingsMeta Tag Verification tab of your selected domain. Read more here

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