Google Merchant Center integration

In this article:

What is the Google Merchant Center?

Benefits of this integration

How to get started

I need to make a Google Merchant account

I have a Google Merchant account

How to add or sync your products

What is the Google Merchant Center?

The Google Merchant Center is the name for the collective service provided by Google to "merchants" or online sellers. This service offers a way for customers to find and buy your products even more easily, and more! It can help you get more traffic and sales. It's free and easy to connect with through Sellfy.

Google will allow you to set up an account, connect to your Sellfy store, and then Google provide your products in results to customers and potential customers. Read more below!

Benefits of this integration

This integration comes with tons of benefits that can help you reach more customers, get more store traffic and discover useful data to help you reach your e-commerce goals.

Reach more customers

Reach new potential customers through Google Search, YouTube, Google Assistant, and even Google Maps. If your products are listed through the Google Merchant Center, then Google can recommend your store and products to potential customers, no matter which service they're using.

Boost your store traffic

As you'll be able to reach far more customers, you'll also gain much more visibility, and traffic to your store will increase.

Get Insights and Trends

Gain valuable insight into your customer trends and behavior. Then, use this knowledge to better serve your customers and maximize your revenue potential!

List and advertise your products

Listing products is totally free and will allow you to feature a product snippet and image at the top of Google Search. You only pay per click for ads.

How to get started

To start using the benefits of this integration, you'll need to connect your Merchant account with Sellfy.

I need to make a Google Merchant account

Go to Google's Merchant Center
Select Sign up for free
Fill out the requested info and complete sign-up
Move to the next steps to connect with Sellfy

I have a Google Merchant account

Go to Apps
Select Google Merchant Center
Select Connect with Google
Select a Google account
Allow Sellfy's access
Your account is now connected

Next, you'll want to add or sync products from your Sellfy account. Read how in the next section!

How to add or sync your products

Important! Print-on-demand merchandise products cannot be added to Google merchant due to Google not allowing drop-shipping.

After you've connected your Google Merchant account to Sellfy, you'll be able to sync your Sellfy products with Google. You can even select the target country and choose which language you want it displayed in. It's easy!

You can choose to sync all of your products or only select ones.

To sync your products:

Go to Apps
Select Google Merchant Center
Select your Merchant ID in the dropdown
Choose the Target Country and Language
Choose which products you want to be synced with Google
Choose any products that you do not want to be synced
Save