Print on demand - How to sell merchandise with Sellfy

In this article:

How does it work?

How do I pay for the merch?

How do I make money?

Taxes and shipping costs

How do I order a sample of my design?

How to design merch products

Available merchandise and customization options

Print and size options for posters

How to submit a licensing agreement

Can my customers return or exchange items?

What if the product arrives damaged?

FAQs


How does it work?

Selling print-on-demand has never been easier!

You'll design your merch and sell it directly to your audience - from your Sellfy store, or from your own website. We'll handle the transaction process and shipping for you, with no initial costs for you. 

How is this possible? We only print and fulfill when you have an order. That means it's free for you to create as many designs as you wish, without paying the product cost. When your customers purchase from your store, their payment will cover the product cost of the item. You'll receive the full payment after they've purchased. Then Sellfy will issue a charge for the product cost and shipping, leaving you with your profit!

The process is so simple because you don't have to preorder, stock, or pay upfront for the merch you're selling. There are no upfront costs involved for you to design and offer merch. 

All you need to sell print-on-demand with Sellfy is an active Sellfy subscription to create your own Sellfy store or embed Sellfy on your existing website. 

How do I pay for the merch?

Note: Sellfy will only charge for cost, shipping, and taxes for the order after you've been paid by your customer.

Now that you know it's free to design and fill your store with merchandise, we can explain how Sellfy can collect the cost of the item after an order is placed.

After your customer has placed an order, paid and it's being fulfilled by Sellfy, we'll issue a charge to collect the costs. The charge will be billed to the payment method that you've added to your Sellfy account. You can see any payments that you've made for merchandise fulfillment or update the payment method on file, in the Billing section of your account.

We'll take only the taxes, shipping, and the base item cost. After that, you'll have your profit! To see how to set and control the profit margin, please read the next section.

How do I make money?

You can actually determine your own profit! 
How? Every product has its own cost, which you are able to see in the last step of the product creation process, in the Variants section below the  Price Settings. You'll set the final price of the item, adding your desired profit margin over the base cost.
Customers purchasing merch in your store will pay the product price with tax and shipping, at checkout. Sellfy then charges for fulfilling the order and you keep the difference as profit.  

Taxes, handling fees, and shipping costs

Taxes can be enabled and set up in the Tax settings section of your account. Read more about how to set up taxes here. Once you've enabled and set up taxes, Sellfy will charge this amount from your customers at the time of purchase and you'll collect it with your payment.

Shipping is calculated at the time of checkout for each customer, based on their location. The customer pays for the shipping when they make a purchase, and Sellfy will issue a charge to collect that from you after the customer has paid it to you. To see more details about shipping costs and delivery, read here.

Handling fees are added at checkout for select items. These fees cover costs related to processing and printing.

How do I order a sample of my design?

Note: It's not possible to order free samples. Even if you're using a Coupon Code to purchase one of your own Print-on-demand products, the base price and shipping including any other fees will still need to be covered.

It is possible to order samples of your products! To sample products that you'd like to sell, we recommend purchasing the items through your Sellfy store or your own website. That way you get to experience the entire purchasing process from your customer's point of view and receive a sample of the products that you want to offer. 

If you're using PayPal for collecting payments on your store, I'd recommend enabling guest checkout, too.

To offer guest payments:

  1. Navigate and log into your PayPal account.
  2. In the top right corner, click on your profile icon and choose Account Settings.
  3. Select Website Payments from the list on the left side of the page.
  4. Find Website preferences in the list that appears on the screen and click Update.
  5. From the list of website payment preferences, toggle on PayPal account optional.

When the account optional feature is turned on, your customers (or you in this case!) don't need a PayPal account to pay with PayPal.

To avoid paying the profit margin that you've added to the base cost, you can create a coupon for yourself for 100% off. This will ensure that you pay the base price required for the product. 


How to design merch products

For high-quality merchandise results, we recommend following these guidelines.

To design your custom-made merch, follow these steps:

  1. Log in to your Sellfy account > Products
  2. Click Add new > Print on demand
  3. Choose a product category
  4. Choose a product type
  5. Customize your product
  6. Click Save

Available merchandise and customization options

We're offering a selection of clothing, bags, mugs, stickers, posters, phone cases. To see more details about our available merchandise, you can read here. There, you'll see color selections, sizes, product costs, and more!

The number of customization options depends on the product type you're selling. See the table below for a quick overview:

Customization Clothing Bags Mugs Stickers Posters Phone cases
Add label Yes No No No No No
Add graphics Yes
Yes
Yes
Yes
Yes
Yes
Add text
Yes
Yes
Yes
Yes
Yes
Yes
Embroidery Yes Yes No No No No
Color Yes
Yes
No
Yes
Yes
Yes
Size XS - 2XL 3 options 2 options  3 options
11 options iPhone 7 - XS 
Samsung S10 - S20 Ultra

Questions on what customizable content is allowed? You can read Sellfy's product guidelines for merchandise for more help.

Currently, Sellfy offers three types of print-on-demand paper options.

Enhanced Matte Paper Posters - starting at US$9.00 and available in sizes 10x10, 12x10, 12x16, 12x18, 14x14, 16x16, 16x20, 18x18, 18x24, 24x36, 8x10.

Enhanced Matte Paper Framed Posters - starting at US$20.50 and available in sizes 10x10, 12x10, 12x16, 12x18, 14x14, 16x16, 16x20, 18x18, 18x24, 24x36, 8x10.

Canvas - starting at US$31.95 and available in sizes 12x12,12x16, 16x16, 16x20, 18x24, 24x36.


How to submit a licensing agreement

Important! Sellfy requires a digitally or electronically signed permission or licensing agreement if you are selling POD merchandise using a trademark design. 

If you are using trademark designs with your Print-on-demand garments, you'll need to obtain a license from the copyright owner to sell the products through Sellfy.

You can submit a licensing agreement in form of a PDF file with electronic signatures to [email protected]. When submitting a digital licensing agreement, make sure to include the following details in your email:

  • the title of the POD product that uses the trademark design
  • the link to the product page

Can my customers return or exchange items?

Important! Customers are not able to return or exchange any items. Each product is custom printed at the time of their order. We recommend including this information, or a disclaimer in your product description, storefront, or website.

Unfortunately, it's not possible for your customers to exchange or return their custom-ordered merchandise.

For this reason, when you are selling print-on-demand products with Sellfy, we highly recommend that you provide information or a disclaimer for your customers stating that items can not be returned or exchanged. You can place this info in your product description, on your store pages, and/or on the terms and conditions page. Each item is printed and custom-made at the time of their order.

If an item cannot be delivered or is rejected by the customer, it will come back to our production facility. All items that are returned to the facility  will be donated to charity.

You may choose to offer a customer a refund. However, you are still responsible for the fulfillment cost to Sellfy. Even if you issue a refund, the original fulfillment cost of the merchandise that was paid to Sellfy will not be affected.

What if the product arrives damaged?

If any print-on-demand merchandise arrives damaged or has a serious quality issue, we can help.

You can contact us by going to your Orders > choose the order > Report a problem, or you can email us via [email protected] with both:

  • The order ID number and/or your customer's name and email address
  • An image of the damaged or poor quality item

We'd be happy to issue a refund or replace the product at no cost to you or your customer.

If a refund is chosen, this will include two steps:

  1. Sellfy will refund the amount collected for the order cost to you
  2. You will use either Stripe or PayPal to issue a refund to your customer

Unfortunately, it's not technically possible for us to directly refund your customer. But, it's easy for you to do this through the payment processor.

  • If your customer purchased a product using a credit or debit card, here's is how you can issue a refund via Stripe.
  • If a product was purchased via PayPal, here you can find detailed instructions on how to refund payment inside your PayPal account.

FAQs

Q: Do I need a Sellfy account to sell merchandise?

A: Yes! You'll want to start a subscription on Sellfy in order to sell merchandise. You can sell directly from your own website if you already have a website or build a Sellfy store to sell from.

Q: What is the quality of the products? / What technology is used to print on t-shirts and other clothing items?

A: The technology is called Direct to Garment (DTG) method of printing. This method provides the ability to create photo-quality prints and the number of colors used doesn't affect pricing.

The inks used in the printing are water-based and they are CPSIA compliant, which means they are safe to print on youth/children’s clothing and reduce environmental waste.

For the best high-quality results, please use these guidelines

Q: Do I need to manage my own inventory?
A: No! You don't have to manage or hold an inventory. We'll supply the products. 
Q: What taxes are charged for POD products?
A: Additional costs like taxes, clearance, and local fees for print-on-demand orders will be added to the order and paid by your customers.
VAT is charged to all orders fulfilled in Europe and with shipping destinations in the EU. VAT is calculated as (product cost + shipping) *The country’s VAT%.; GST of 10% is charged for all orders going to Australia and New Zealand.

Q: How are payments processed?

A: Payments are processed through PayPal and Stripe (in your Sellfy store or on your website through the Sellfy checkout if you've embedded Sellfy), and sent directly to your account. Sellfy then collects the commission from your account via your preferred payment method that you have added in the Billing section of your Sellfy account. Sellfy currently charges for orders every 6 hours to submit them for fulfillment.

Q: How do I get paid?

A: You get paid for your orders right away via PayPal/Stripe. Sellfy will collect commissions for the items sold afterward in your account. You will have access to the invoice in your Sellfy account.

Q: Can I customize the color for clothing items?

A: Yes, you can choose from up to 45 colors for your merch. The number of colors to choose from depends on the product.

Q: Why does my product show as unavailable?

A: When a product shows as Currently unavailable in your store, it means that this product is temporarily out of stock with our supplier. We'll automatically update the product availability as well as quantity, colors, etc. as we get them back into the stock.

Q: What if the order is lost in the mail?
A: All claims for packages lost in the mail must be submitted no later than 4 weeks after the estimated delivery date.

Q: What happens if my customer wants to return the item?

A: There is a no-return policy in place for all print-on-demand products. Read more here

Q: What are the recommendations for print files?
A: We recommend .PNG file format with a minimum of 150 DPI. But, for the best results, please use a .PNG file with 300 DPI resolution. DPI stands for the "dots per inch", which can also be calculated on your digital photos by checking the PPI or "pixels per inch".
Q: Why do I need to enter my payment information to upgrade to the Free plan?
A: We'll use this account to collect the product cost for the items sold through your store. We'll only charge your account once you sell merchandise
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