Purchase email customization

In this article:

What is a Purchase email?

How to customize your Purchase email

What elements can I customize in my Purchase email?

How to use the Purchase Email for Upselling


What is a Purchase email?

The Purchase email is what your customers will receive in their inbox after placing their order on your site. You can view your Purchase email as a Thank You email to your client. You can include a sentence about appreciating their support, any extra information about the product, specific download-related instructions, product-related links, etc. 


How to customize your Purchase email

Sellfy is now offering a Rich Text Editor to customize your Purchase email. This is a great tool for you to make the email look presentable and suit your client base. To customize your Purchase email, follow the steps below:

  1. Log into your Sellfy account
  2. Go to Store Settings → Purchase Email
  3. Edit the email
  4. Click Save


What elements can I customize in my Purchase email?

Here's what you can do with the Rich Text Editor: 

  • Change the font of the text to Bold or Italic,
  • Insert a link,
  • Add a numbered list or bulleted list,
  • Insert a horizontal line,
  • Add images,
  • Insert your source code (HTML).

Note: When you choose the Source code option (</>), you'll be able to write the code manually or paste your email template HTML. Also, once you've finished editing your Purchase email, don't forget to click Save.


How to use the Purchase Email for Upselling

The Purchase Email is a great place for you to advertise a sale or specials (coupon codes) that you're offering in your store. 

Example: if you're providing a 20% Summer Discount for one of your products, you can add this information temporarily to your Purchase Email to advertise the discount and possibly increase sales. 

Note: the 20% Summer Discount used here is only an example. You can create your own discounts and sales in the Marketing section of your Selfy account and apply them to one, multiple or all products at once.

Alternatively, if you prefer rewarding visitors who have already bought a product in your store, you can create a Coupon Code for them to use in your store for another product. You can then share the code in the Purchase Email with a link to your store page.

You can do this by including a clickable image in the body of the email that will take customers to the specific product/store page.

  1. Log in to your Sellfy account
  2. Go to Store Settings → Purchase email
  3. Add an image of the discounted product in the email body
  4. Click the image to select it (as shown in the first image below)
  5. Click the link icon in the top bar of the editor
  6. Copy-paste the link into the URL bar
  7. Click Ok
  8. Click Save in the Purchase email editor 

To copy-paste the product page link in the Purchase Email, go to the product page and copy the URL from the address bar:

Important! If you decided to offer a Coupon Code, remember to include the Coupon Code name that you created as well as the instructions for using the code in the email. You may add this information below the clickable image.

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