Customizing Sellfy Email Templates

In this article:

What emails can I customize?

How to customize email templates

What elements can I customize?

Examples for customizing an email template

How to use a Purchase Email for Upselling

What emails can I customize?

Important! It's not currently possible to customize the Purchase confirmation template by product. 

With Sellfy, you can customize the following email templates:

Purchase confirmation - the email sent to your customer's inbox after they place an order with you. You can view the Purchase confirmation as a Thank You email to your client. 

Physical product: Item shipped - if you are selling physical products, you can customize the email that your buyers receive once you marked the item Shipped in Sellfy.

Newsletter subscriber confirmation - if you're using the newsletter subscription form in your Sellfy store to grow your email list, this is the email visitors will receive when subscribing on your Sellfy store page. 

Subscription product invoice - only if you are selling subscription products with Sellfy. This is the email your customers receive in their inbox after placing an order for a subscription product on your site.

Subscription product cancelledonly if you are selling subscription products with Sellfy. The email customers receive if they cancel their subscription with you. 

You can include a sentence about appreciating their support, any extra information about the product, specific download-related instructions, product-related links, and such. You can even use this space to promote other products, link to your Social Media profiles or blog, even YouTube Channel.

Here's a typical example of a  Purchase confirmation email:

We highly recommend customizing your Purchase Email to make it more personal. Read more about how to customize your email below.

Note: replies and inquiries sent in response to the Purchase Email are directed to your email inbox. So, if a customer hits reply their email is sent directly to you.

How to customize email templates

Sellfy offers a Rich Text Editor to customize email templates. This is a great tool for you to make the email look presentable and suit your client base. To customize templates, follow the steps below:

  1. Log into your Sellfy account
  2. Go to Store Settings → Email templates
  3. Select the email template you want to edit
  4. Make the desired changes
  5. Click Save

What elements can I customize?

Here's what you can do with the Rich Text Editor: 

  • Change the font of the text to Bold or Italic
  • Insert a link
  • Add a numbered list or bulleted list
  • Insert a horizontal line
  • Add images
  • Insert your HTML source code (Iframe embedding is not supported)

Note: When you choose the Source code option (</>), you'll be able to write the code manually or paste your email template HTML. Also, once you've finished editing your Purchase email, don't forget to click Save.

Examples for customizing an email template

If you're not sure what information to add to your Purchase Email, here are some helpful examples. Keep in mind that the email will be the same for all products. So, unless you're selling only one item, you won't want it to be customized to an item, but rather for your audience overall.


Instead of "Thank you" in the title, use more casual phrasing or tie in one of your key catchphrases that your customers may know you to use. For your main body, you can add on your personalizing by sharing information about yourself, your social media accounts that users may want to follow, upcoming store events and more!

Extra help

Sometimes customers may need help downloading, saving or using their products. If you have a Help page on your store, tutorials on YouTube or other extra tips, you can share that with your buyer here.

Donation information

If you're offering items that allow the buyer to donate and "pay what they want" in order funds for a specific purpose. After your customer has donated money for their product, you want to include a specialized thanks, or links to where they can see progress on the project they've helped on!


You can tell your customers about events to come like live video streams, sales, and new item releases. You can also offer them a discount code for another purchase! Read more about this in the next section.

How to use the Purchase Email for Upselling

The Purchase Email is a great place for you to advertise a sale or specials (coupon codes) that you're offering in your store. 

Example: if you're providing a 20% Summer Discount for one of your products, you can add this information temporarily to your Purchase Email to advertise the discount and possibly increase sales. 

Note: the 20% Summer Discount used here is only an example. You can create your own discounts and sales in the Marketing section of your Selfy account and apply them to one, multiple or all products at once.

Alternatively, if you prefer rewarding visitors who have already bought a product in your store, you can create a Coupon Code for them to use in your store for another product. You can then share the code in the Purchase Email with a link to your store page.

You can do this by including a clickable image in the body of the email that will take customers to the specific product/store page.

  1. Log in to your Sellfy account
  2. Go to Store Settings → Purchase email
  3. Add an image of the discounted product in the email body
  4. Click the image to select it (as shown in the first image below)
  5. Click the link icon in the top bar of the editor
  6. Copy-paste the link into the URL bar
  7. Click Ok
  8. Click Save in the Purchase email editor 

To copy-paste the product page link in the Purchase Email, go to the product page and copy the URL from the address bar:

Important! If you offer a Coupon Code, remember to include the Coupon Code name that you created as well as the instructions for using the code in the email. You may add this information below the clickable image.

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