Email marketing

In this article:

What's email marketing?

Email marketing and GDPR

How to collect newsletter subscribers

Email campaign templates

How to include a product page link

Recipient types

How to customize marketing emails

How to send a test email

Email campaign status

Exporting email addresses

Importing email addresses (not available)

Integrating 3rd party email marketing

What's Email Marketing?

Email marketing is a powerful tool that allows you to notify your buyers and subscribers about new product launches, special deals, product file updates and more. With this feature, you can send custom emails with links and images to your selected audience. You can target specific product buyers or send emails to all buyers and subscribers.

Note: Email Marketing is included with the Business and Premium plans as well as the previous Pro, Pro Plus and the Basic subscriptions (discontinued). Email Marketing is not available in Starter and Legacy accounts or the Sell Downloads app on

Email Marketing and GDPR

Note: your mailing list must comply with GDPR, so you should not send emails to customers who didn't opt into receiving news from you. At the checkout, your buyers are able to choose whether they want to receive future email communications from you. If they didn't opt into receiving your newsletters, they won't be included in your email marketing list on Sellfy, even if they bought a product.

Here's where your customers will be able to click to opt in to receiving news and offers from you:

How to collect newsletter subscribers

You can collect newsletter subscribers if you enable the Newsletter subscription form on your store page.

To enable it, 

  1. Log in to your Dashboard
  2. Navigate to Store settings → General settings
  3. Turn on the Toggle switch next to Newsletter subscription form
  4. Click Save

Your customers will see the 'Subscribe to newsletter' box at the bottom of your store page, as shown below:

Email campaign templates

You can choose between 4 customizable email templates:

  • Product Launch - let your fans know you've launched a new product after you've uploaded it.
  • Product Discount - let your fans know you're offering discounts.
  • Product Update - update your buyers about changes to existing products they've bought. This is useful if, for example, you've uploaded an updated version of a product file.
  • Custom Message - make the email anything you want.

If you're creating a campaign to inform customers about a Product Update, you'll be able to include a link to the product page. 

The Product Discount, Product Launch, and Custom Message campaigns do not currently include a product page link. But, providing your recipient with a direct link to the product you're emailing about makes it more convenient for them and might help increase sales.

You can add a link to the product you're launching, discounting or wanting to upsell manually when creating the email campaign. To do this you need to include a clickable image in the body of the email that will take customers to the specific product/store page.

Note: we recommend sending a test email to see if the product page was linked correctly before sending the campaign to customers.

Here's how to do it:

  1. Log in to your Sellfy account
  2. Go to Marketing → Email Marketing
  3. Select a campaign (we're using the Product Launch campaign as an example here)
  4. Add an image of the relevant product in the email body
  5. Click the image to select it (as shown in the first image below)
  6. Click on the link icon in the top bar of the message editor
  7. Copy-paste the link into the URL bar
  8. Click Ok
  9. Click Save
  10. Send a test email to your own inbox to make sure the link is working

To copy-paste the product page link in the Purchase Email, go to the product page and copy the URL from the address bar:

Recipient types

  • Buyers - these are buyers who opted in to receive emails from you at the checkout. Due to GDPR, you can only send emails to buyers who checked the opt-in box.
  • Subscribers - these are your fans who haven't bought a product but they have entered their email in the 'Subscribe to my newsletter' block on your store.
  • Buyers and subscribers - these are all buyers and subscribers combined.
  • Specific product buyers - you can select those who bought specific products from you.

Marketing email customization

Make your emails engaging with the rich text editor, which allows you to:

  • add images
  • add clickable links
  • edit HTML code
  • add a horizontal line
  • present text in bullet points

How to send a test email

Before you send a bunch of emails to your buyers or subscribers, you can test it by sending an email to yourself first. The test email will be sent to your account email address.

Note:  emails with special characters in the Subject line are more likely to be marked as spam.

To send a test email:

  1. Log in to your Dashboard
  2. Navigate to Marketing → Email marketing
  3. Create the email
  4. Click Send test email

It may take a few moments for the email to arrive. If it doesn't arrive, check if your account email address is correct and look into your spam folder.

Email campaign status

  • Delivered - it is normal for this number to not be 100% due to email bounces, incorrect or fake recipient email addresses and unsubscribing.
  • Open rate - it's the number of recipients who opened the email. The open rate will depend on whether the email is delivered to the main inbox or social/promotions/spam folders. Customers may not be checking the other folders, which can make the open rate lower.
  • Click rate - it's the number of recipients who clicked on links in your email content.

Exporting email addresses

Important! To comply with GDPR requirements, you should respect your customers' choice of whether or not to receive emails from you. Before you send an email campaign based on this exported list, make sure to filter out the customer emails that have 'No' in the column that says 'Consent to receive newsletters' in the exported .csv spreadsheet.

To export your customer email addresses,

  1. Log in to your Sellfy account
  2. In your sidebar menu, navigate to Orders → Export
  3. Select your preferred date range in the top bar
  4. Click Request report
  5. Once the report is generated, you can find it in your Export history below
  6. Click Download to save the report to your computer or laptop

Importing email addresses

It's not currently possible to automatically import email addresses from another platform. However, we may be able to manually facilitate this service for you. To find out more please email us at [email protected].

You are able to export email addresses from your Sellfy mailing list at any time. Read more in the section above.

Integrating 3rd party email marketing

You can set up an integration with other email marketing services with the help of Zapier. We currently support integrations with:

  • MailChimp
  • ConvertKit
  • ActiveCampaign
  • AWeber
  • MailerLite
  • Mad Mimi
  • GetResponse
  • Drip

Here are the instructions on how to connect your Sellfy account with Zapier

Here's a more comprehensive list of integrations we provide with Zapier

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