How to add coupons and discounts

In this article:


What types of discounts can I use?

How to create a coupon code

How to create a sale

How can I offer free products?

How to add a countdown timer

How to edit the coupon and discount badge

Discount prioritization

Minimum product price & adjusted discount

How can I track Coupon codes?

FAQs about discounts


What types of discounts can I use?

You can offer two types of discounts for your products: a  Coupon code and Sale
The Coupon code and Sale feature allow you to:
  • Offer a discount for any number of products: a single product, multiple products, or all of your products
  • Offer free products (100% OFF)
  • Discount products by a specific amount (i.e. $15 OFF) or by a percentage (i.e. 20% OFF)
  • Set a discount start date and a discount expiration date
  • Add a countdown timer on your store
  • Limit the number of coupon redemptions
  • Pause and reactivate discounts
  • View orders that had a coupon code applied at checkout

You can overview all your discounts at any time in the Coupons and discounts section. There, you'll find information about all discounts, the number of products offered at a discount, usage stats, and expiration dates. You can edit each discount, change its name, or remove it altogether.


How to create a coupon code

Coupon codes are great for rewarding existing customers, running a marketing campaign to drive traffic to your store, boost sales during holidays and more.

Note: Discount codes are NOT case sensitive. This means that the code "25OFF" will also work if written like this "25off". 

  1. Log in to your Sellfy account
  2. Navigate to Marketing > Coupons & Discounts in the left sidebar
  3. Click Add new discount > Coupon
  4. Create a unique name for your discount (this is only visible to you)
  5. Create a coupon code that your buyers will enter at the checkout to get the discount
  6. Choose whether you'd like to offer a percentage or a specific amount of money off
  7. Choose dates during which this product or sale will be valid
  8. You may limit the number of overall redemptions by using the switch and entering a number
  9. Choose what products should be affected by this discount. You can select one, multiple, or all products. If you've selected All products, you may exclude products from this list.
  10. Click Create Discount
  11. Optional: You may send share a link where the coupon code is already applied to the product (on the product page)
  12. To create this link, type in a minus (-) and then the coupon code at the end of the product page URL. So, change the URL from this: https://sellfy.com/p/4yrt/ to this: https://sellfy.com/p/4yrt/-30OFF/

Note: The coupon code field will only be visible at the checkout for items that have an active discount. To remove the coupon code field from the checkout, remove the discount for that item.

To test the coupon code you created in your store, click View store from your dashboard and add a product to the cart. You'll see the coupon code field at checkout.


How to create a sale

  1. Log in to your Sellfy account
  2. Navigate to Marketing > Coupons & Discounts in the left sidebar
  3. Click Add new discount > Sale
  4. Create a unique name for your sale (this is only visible to you)
  5. Choose whether you'd like to offer a percentage or a specific amount of money off
  6. Choose when this sale will be active in your store
  7. Choose what products should be affected by this sale. You can select one, multiple, or all products. If you've selected All products, you may exclude products from this list
  8. You may choose to limit the redemptions or the overall number of sale purchases
  9. Optional: Add a countdown timer for your sale
  10. Click Create discount to make the discount instantly available to your buyers

Note: If you run a sale for a product that previously had Pay what you want pricing, the PWYW feature will be disabled for that product. You can run a sale or have the pay what you want pricing - but not both.


How can I offer free products?

You can offer free products easily to your customers by uploading a freebie to your store. Freebies are a great way to grow your audience and add value for new and existing customers.

To create a freebie in your store, follow the steps here:

  1. Log in to your Sellfy account
  2. Navigate to ProductsFreebie
  3. Click Add new freebie
  4. Create the product and upload file(s)
  5. Click Save product


How to add a countdown timer

To add a sense of urgency to your sale and encourage customers to buy the discounted product, you can set up a countdown timer. The countdown timer will appear on the product page(s) and shows the remaining time of the current sale.

Important! Make sure to set an expiration date for the sale to end before enabling the countdown timer. If you do not set an expiration date the countdown timer cannot be activated

To enable the countdown timer, turn on the Toggle at the bottom of the New Discount page as shown below:

If you choose to add a countdown timer to the sale you're running, it will be displayed as shown below on each product page the discount has been added to.


How to edit the coupon and discount badge 

Note: Before you can edit the coupon or discount badge, you'll first need to create a coupon code or sale in your Sellfy account.

You can change the following elements of the coupon code or discount badge:

  • Background color
  • Shape
  • Text color
  • Position
  • Type of badge - SALE or X% OFF

To edit the badge, you'll follow these steps:

  1. Go to Store settings > Customize store
  2. Click to edit the Products module in the customizer
  3. Scroll down to Discount tag and make desired changes 
  4. Click Publish 


Discount prioritization

Your products can have multiple discounts enabled at one time. However, discounts do not sum up. Discounts are prioritized based on their position in the list below (the higher the discount type appears in the list, the higher the priority):
  1. Coupon code
  2. Sale of a specific product
  3. Sale of all products
For example, you might have a 10% sale on one of your products and a 25% off coupon code on all your products. If your customer enters the coupon code during checkout, they will receive 25% off the original price.
Plus, priority is given to the newest discount (of the same type) applied.


Minimum product price & adjusted discount

You can offer products for free on Sellfy by setting the price to $0.00 on the product editing page. This will automatically enable the Pay What You Want feature. You may also set the discounts as described above to 100%. Check out this article to read more about offering free products with our tools.
If you charge for your product, the minimum price is $0.90. It also means that the product price after the discount will always be at least $0.90. This minimum is set to cover the fees associated with the transaction.
For example, you have two products in your store, one priced $100 and other priced $1.23. If you enable a 50% sale for all items in your shop, the first product price will be $50 and the price of the second product will be $0.90. For the second product, initially priced $1.23, both the product page and checkout will display an adjusted discount (to set the minimum price $0.90), which in this case will be 26%.

Note: If the product price after the discount is below the $0.90 minimum, we display an adjusted discount on the product page and checkout.


Coupon code tracking

Whenever a customer uses one of your coupon codes, the coupon name is reported in the Order Export.

This feature can be used for a simplified affiliate program - you can create coupon codes for affiliates to offer to their audiences. You'll be able to see how many sales were generated by that affiliate In your Orders list.

To export your Orders list:

  1. Log into your Sellfy account
  2. Navigate to Orders Export
  3. To download the report, click on the generated Order export in the list (if you have a large volume of sales, it may take a few minutes for it to appear)
  4. Open the spreadsheet in Excel / Google Sheets / Numbers to see the data
  5. You'll find the Discount type and Coupon name columns to the far right of the spreadsheet

FAQs about discounts

Q: Can I make a coupon code that's only good for one use?

A: Yes, you can create a discount code that can only be used one time. You'll click the green switch that currently shows unlimited, and then enter the number of redemptions allowed in the field "coupon redemptions". This will limit the number of overall uses, rather than the number of uses per customer.

Q: Can I add a discount or sale on a category of my store?

A: It's not possible to specifically add a discount to a category, you'll add them by product. To discount a category, you'll select each product in the category.

Q: Can I pause a discount and use it again later?

A: Yes! You can deactivate and re-activate discounts.

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