How to manage Sellfy analytics

In this article:

Where do I find my Sellfy analytics section?

What data does Sellfy collect and provide?

How do I interpret my sales analytics correctly?

How to use UTM parameters to track specific campaigns

Where do I find my Sellfy analytics section?

For creators wanting to grow their sales, making better decisions needs to be at the center of their overall business activities.  

In order to make better decisions, you must first understand your current performance. Analytics data offer invaluable insights that can aid in directing your decisions to increase revenue thus making your business more successful.

Sellfy provides quantitative built-in analytics that may be useful in helping you understand where in your business you need to make changes to promote business growth.

To view your Sellfy analytics, follow the steps below:

  1. Log in to your Sellfy account
  2. Navigate to Overview > Analytics
  3. Select the timeframe or specified date(s) in the top right corner

Important! All server calculations are made using UTC timezone (Coordinated Universal Time).

What data does Sellfy collect and provide?

Our in-built analytics offer insight into your store activity so that you can better understand your customer's behavior.


  • Visits - We track store visits (product page + store page visits = visits) as unique visits and don't track product views as separate visits. Each visitor registers as a single visit. 

Important: the traffic source and date visited will influence Visits statistics. For example, if a visitor clicks twice on the link via Twitter, it will count as a single visit (identical traffic source and date). If the same visitor, on the same day, opens the link via Facebook it will count as an additional visit (same day but different traffic source).

  • Purchases - Displays the amount of placed orders in a certain period. If a customer purchased 4 products in a single transaction, it will be shown as 1 purchase.
  • Conversions - The percentage of how many store visits resulted in actual purchases.
  • Revenue - This shows the total revenue generated during a certain period of time. The total number includes tax and transaction fees. 

To view store analytics in a different currency, change the Primary account currency in your Sellfy account > General Settings.

Top products

This section is sorted by revenue and shows you which products have been most successful in your store.


This section offers a list of traffic sources based on different referral channels associated with direct, social, search, or others. 

Note: Direct referral is defined as "traffic of which the exact source cannot be specified". Examples of this scenario include a user typing your store URL in the search bar, opening your store link from a bookmarks page or from a 3rd party app, like mail, social media, etc.


This section shows you where your store visitors are purchasing from. This is useful in targeting your efforts to a specific region or regions. 

How do I interpret my sales analytics correctly?

Analytics data can provide powerful insight into how customers behave and interact on your site. 

To make the most out of your analytics tool, we recommend monitoring the data closely during different activities, after implementing changes in your product presentation, etc. 

Different activities and changes could be, for example:

  • You are having a sale in your store or offering a discount for a certain product
  • You are running Facebook ads or sharing your store/product page link on social media
  • You've updated your product description
  • You launched a new product
  • You are running an Email Marketing campaign

One of the most effective ways to use analytics is to measure performance during different business activities and see how they may affect the revenue of your store. 

In order to evaluate the effectiveness of recouping advertising channels and other marketing strategies you may monitor conversion rates, traffic sources your Sellfy analytics section over a certain period of time.

How to use UTM parameters to track specific campaigns 

Essentially, UTM (Urchin Tracking Module) parameters are an extension of a URL acting as an identifier for analytics purposes. 
They're typically used to analyze the effectiveness of ads as well as distinguish them from  general social media traffic. More specifically, UTM parameters allow you to track traffic sent from specific campaigns originating from the same source. 
For example, you might have included a permanent link to your store page in your Instagram bio. At the same time, you might also be running an ad on the same platform. UTM parameters allow you to view them as separate traffic sources. 
Unless you're adding UTM parameters, both the link in your bio and the ad that directs followers to your store will fall under the same traffic source in your Sellfy analytics - your domain.

Note: using a utm_source will replace the default source. This means that if you use MyFacebookAd as a utm_source to track a specific Facebook ad/campaign, your store analytics will show MyFacebookAd as the source, instead of the general domain as a source, for that specific visit.

So if you want to see/track the traffic of separate campaigns coming from the same source, we suggest adding a utm_source parameter to the URL that is pointing to your store or product. This is classified as a so-called custom URL and displayed as a separate source in your Sellfy analytics. This enables you to differentiate between particular campaigns and general Social Media traffic.

If you don't use a utm_source, Sellfy will automatically track the referring domain as the source, i.e. Instagram or Facebook.

UTM parameter example for sellers using a Sellfy store 

UTM parameter example for sellers using a Sellfy store with a custom domain

If you're not familiar with UTM parameters but are interested to find out more, we recommend reading here to get started. 

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