How to set up my Store

In this article:

Your free trial of Sellfy

Adding products to your store

Using Sellfy to create a store

Using your own website (embed)

Adding payment methods

PayPal and Stripe transaction fees

Advanced account and store settings


Your free trial of Sellfy

Once you've opened your free trial, you'll have access to all of the features included with the Business plan. During your 14-day free trial, you can create a Sellfy-based store, upload your products and test out most of Sellfy's features.

Important! The checkout and the custom code module will remain inactive during the trial period and are only available to use once you've upgraded.

Read on to learn how to make full use of your two-week trial!

Verify your email address - Please verify your email address. If you haven't received a verification email, you can send out a new one in your Account Settings by clicking Resend verification. Make sure you've entered your email address correctly and check any spam folders in your inbox.

Note: verifying your email is essential for continuing to use Sellfy. We recommend verifying your email before moving on to the next steps of adding products and designing your store.

Add your product - After you've verified your account email, it's time to add products to your store. You can add your own digital/physical products or use Sellfy's Print-on-demand feature to sell custom-made merchandise to your audience. Fore more details, go here.

Customize your store OR embed Sellfy onto your website - Once you've added your products, you'll move on to designing your store or embedding Sellfy's checkout onto your existing website. Refer to the sections below for more details.

Activate your checkout - Activating your checkout means connecting your PayPal and/or Stripe account to your Sellfy account. One of the perks of using Sellfy is that you'll receive payments directly in your account after each transaction so you'll need to connect one or both to receive payments from customers.

Select your plan - Selecting your plan is essential for enabling your store checkout and allowing customers to purchase from you. You can select a free or paid subscription plan depending on the type of products you are looking to sell. The Free plan allows you to sell Print-on-demand merchandise and your own physical product. The paid plans allow you to sell all types of products, including digital products. Once you upgrade to a Free or paid account, the store checkout is activated immediately.


Adding products to your store

Once you've verified your account email, we recommend adding products to your store. With Sellfy, you can offer different types of products including your own creations to your audience. You can sell:


Using Sellfy to create a store

If you don't have a website, Sellfy makes it super easy to design a professional-looking store. You'll start with your basic store settings. Go to your Sellfy account > Store settings to:

  • edit your store name
  • edit your store URL
  • connect a custom domain
  • change your store language

Once you've set up your basic store elements, you can use the Store Customizer to design a store with a unique look and feel that aligns with your brand and products. Here's a list of the elements you can customize in your storefront:

  • Home page (create a landing page)
  • Checkout and Confirmation page
  • Background, header, logo images and favicon
  • Text and background color
  • Store name and URL
  • Social links
  • Page layout
  • Store navigation

To learn more about how to customize your store, click here


Using your own website (embed)

If you already have a website (i.e. WordPress, Squarespace, etc.) and want to enable customers to make purchases through your own website, you can simply embed Sellfy's checkout solution. You'll add a Buy Now button, a Single product or All products to your website. 

The checkout solution lets your customers buy products directly from you. Read here for more information and detailed instructions.


Adding payment methods

Note: Before you can start selling, you need a PayPal and/or Stripe account. You'll connect one or both to your Sellfy account. You're only able to receive payments using either of the two payment methods.

  1. Navigate to Store SettingsPayment Settings
  2. Select your primary account currency
  3. Enter your PayPal email address and click Connect
  4. To use Stripe click on the Stripe Connect

For more details on payments, read here.

PayPal and Stripe transaction fees

Both PayPal and Stripe charge a transaction fee that is separate from the Sellfy fee. 

PayPal fees 

  • 2.9% + $0.30 in the US for each transaction
  • 3.4% + $0.30 on average worldwide for each transaction

To find out more and what charges apply to your country click here.

Stripe fees

  • 2.9% + $0.30 for each transaction

To find out more and what charges apply to your country click here


Advanced account and store settings

Whether you're selling products from your own website or are designing a store with Sellfy, check out the Store settings section to explore and customize your:

Email settings - allows you to customize email templates. To read more, click here.
Tax settings - allows you to fill in personal tax information such as your VAT, etc. Find out more here.
Invoice settings - allows you to customize your Invoice details. Read more here
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