How to set up my Store

In this article:

How to create a Sellfy account

How to add information about your store

How to add payment methods

PayPal and Stripe transaction fees

How to customize your store

How to create a Sellfy account

Note: All accounts have to go through the email verification process. If you haven't received a verification email, you can send out a new one in your Account Settings by clicking Resend verification next to the email entry field. If the email still doesn't arrive in your inbox, make sure you've entered your email address correctly and check the spam folders, too.

To create a Sellfy account, follow the steps below:

  1. Click Start free trial on
  2. Verify your email address by clicking Verify my email address in the email you received from us
  3. After or during the free 14-day trial, choose a Subscription plan to activate the checkout and start selling your products

Important! During your 14-day free trial, you can set up a store, upload your products and test out most of Sellfy's features. The checkout option will remain inactive during the trial period and is only activated once you've upgraded.

How to add information about your store

To add and/or edit information about your store, follow the steps below:

  1. Log in to your Sellfy account Store Settings
  2. Scroll down to Store Settings to edit the following elements of your store:
  • Store name
  • Store URL
  • Custom domain
  • Language settings

You'll also see a list of other elements in the sidebar menu under the  Store settings section:

  • Customization > click Customize store to design and customize your Sellfy store.
  • Payment settings > lets you set up your PayPal and Stripe information for receiving payments.  
  • Embed options > lets you embed Sellfy on your own website. For more information, click here.
  • Product categories > lets you add and edit as well as categorize your products. Find out more here.
  • Email settings > allows you to customize email templates. To read more, click here.
  • Taxes > allows you to fill in personal tax information such as your VAT, etc. Find out more here.
  • Invoice settings > allows you to customize your Invoice details. Read more here

How to add payment methods

Note: Before you can start selling, you need to make sure you have a fully functioning PayPal and/or Stripe account and integrate them into your Sellfy account. Your customers will only be able to purchase products from you if you're able to receive payments using either of the two payment methods.

  1. Log in to your Sellfy account
  2. Navigate to Store SettingsPayment Settings
  3. Select your primary account currency
  4. Switch on the toggle and enter your PayPal email address to add PayPal as a payment option
  5. To offer card payments, use Stripe Connect

Here are the full instructions for how to set up payment collection on your Sellfy account.

PayPal and Stripe transaction fees

Both PayPal and Stripe charge a transaction fee that is separate from the Sellfy fee. 

PayPal fees 

  • 2.9% + $0.30 in the US for each transaction
  • 3.4% + $0.30 on average worldwide for each transaction

To find out more and what charges apply to your country click here.

Stripe fees

  • 2.9% + $0.30 for each transaction

To find out more and what charges apply to your country click here

How to customize your store

The Store Customizer allows you to create a unique look and feel for your store. Here's a list of the elements you can customize in your storefront:

  • Home page (create a landing page)
  • Checkout and Confirmation page
  • Background, header, logo images and favicon
  • Text and background color
  • Store name and URL
  • Social links
  • Page layout
  • Store navigation

To learn more about how to customize your store, click here.

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