How to set up Google Analytics?

In this article:

What is Google Analytics and why use it?

How to link Google Analytics to your Sellfy account

What events do we send to Google Analytics?

How to gather in-depth sales data

What actions do we collect data on?

How to view enhanced e-commerce numbers using Google Analytics


What is Google Analytics and why use it?

In short, Google Analytics is a free digital analytics software offered by Google. The tool allows you to gain insight into your website traffic and visitors' behavior. It can tell you how people find your site, and what they do while they browse your store. 

The information and sales data collected can be used to help increase your conversion rate, grow sales and make smart business decisions regarding your marketing strategy, for example. It's also a great way to measure the success and value of your existing marketing campaigns. 

If you're not familiar with Google Analytics, here's an article to help you get started: Google Support: Get started with Analytics


  1. Log into your Sellfy account
  2. In the menu on the left, navigate to Integrations → Apps → Google Analytics
  3. In the Tracking ID input field, enter your tracking ID


What events do we send to Google Analytics?

As your visitors browse your Sellfy store, we are sending custom Google Analytics events, so you can better understand what's happening on your store site.

Category Action Label When is it sent?
ec-ecommerce-send product detail When a buyer visits a single product page
ec-ecommerce-send product add-to-cart When a product is added to cart
ec-ecommerce-send product checkout-1 When a buyer visits checkout page
ec-ecommerce-send product download When a buyer completes a purchase

How to gather in-depth sales data

You first need to enable enhanced ecommerce, by following these steps:

  1. Log into your Google Analytics account
  2. Navigate to Admin → View → Ecommerce Settings
  3. Enable both E-commerce and Enhanced Ecommerce Settings

Once you enable this and data is coming in, you can access Ecommerce data by navigating to Conversions Ecommerce


What actions do we collect data on?

We collect these basic Enhanced Ecommerce measured actions:

Action When is the action recorded?
addImpression When a buyer sees your product (in store, in related products block, on a single product page)
detail When a buyer visits a single product page
add Called when a product is added to a shopping cart.
checkout When a buyer visits checkout page
purchase When a buyer completes a purchase

How to view enhanced e-commerce numbers using Google Analytics

Google Analytics will typically include a Conversions column in their data tables like the one shown below.
Once you've enabled Enhanced e-commerce in Google Analytics, you'll need to select "eCommerce" from the Conversions dropdown to view the conversion data that is collected from your store.

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