Product Guidelines

Your products deserve to be discovered by more people. Improving presentation of your product is the single most important thing you can do to ensure that this happens.

Product quality

The quality of your product comes before any presentation enhancements. We have very simple rules about product quality: your product should work as advertised and should not contain any copyrighted material, private information, identity documents or offensive content. We also don’t allow selling third-party accounts, nudity, pornography, and so-called PayPal Boosters in any form. More details here →

Good presentation makes your product more understandable to potential customers, which leads to more sales. It enhances discoverability of your products by making them search-friendly. Besides, following these recommendations will significantly improve your chances of being featured by Sellfy in email digests, collections and more.

The perfect product presentation consists of 5 total components, which include the following:

1. Product Title

To get a perfect product title, follow this simple formula: product name + product type + product variation (if any).

For example, “ Culina” + “kitchen tools icons” + “black” make up a perfect title - Culina: kitchen tools icons with black lines.

Why this is important: Descriptive product title helps people understand your product and makes sure they can find it using search engines like Google search.

2. Product Description

To compose a perfect product description, try to include the following elements:

  1. About the product. What will the buyer get once he downloads your product? What is included?
  2. Describe product benefits. How will this help the buyer become a better version of himself? What are the unique features of this product?
  3. Mention prerequisites. What kind of programs does the buyer need to have to use your product? What level of expertise or any particular skills does he need to possess to best enjoy your product?
  4. License information. Are there any licenses attached to this product? What are the terms of this license? How does it limit the use of your product by the buyer?

Why this is important: You can’t enjoy a one-to-one conversation with every potential customer of your digital goods. But you can do the next best thing - write a product description that will explain why people should care about your product. Let them know what’s in it for them if they decide to buy your product. Besides, product description helps potential customers understand if they are genuinely interested in your product.

3. Product Images

We want you to make the most sales possible from your products, that’s why we ask you to upload at least one product image.

Your main product image should display precisely what your customer will be getting - for example, how many items are included, what type of software is required and an example of your product in use. Essentially, it’s a very short version of your product description.

And while it’s perfectly fine to have only one product image for your product, don’t dismiss the opportunity to add more pictures. Use this opportunity to display your product from different sides and demonstrate what it can do.

Why this is important: Recent studies show that almost 50% of people respond better to visual information than plain text. Creating beautiful images that convey the value of your product offer increases the chances of your products being bought. Besides, potential customers will usually spend less than 5 seconds to decide if they are interested in your product. Products with an image are more likely to effectively pitch the product to the buyer in such a short period of time.

4. Product Tags

Add at least 3 tags that best describe your product. You can add as many as 10 tags to your product, though make sure that these tags are relevant to your product. The best tags are usually describing the niche your product is in or mentioning some specific aspect of your product.

Why this is importantTags make your product easily discoverable by search engines like Google search. The easier it is for search engines to understand your product, the easier it will be for your potential customers to find your products.

5. Complete seller profile

A complete user profile on Sellfy has the following:

  • Profile avatar image and the cover photo;
  • At least 100 characters describing yourself and your store in "Content" section;
  • One or more social networks accounts attached under "Customization";
  • Link to your website (if you have one)

Why this is important: Your seller profile is the face of your store on Sellfy. A complete profile raises credibility and conveys the message that you’re serious about your store and the products you offer. It also makes it possible for the buyers to discover other products.

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