How to manage your Sellfy subscription and billing

In this article:

Upgrading from a trial

Upgrading to a more advanced plan

Downgrading your plan

Errors when upgrading

How to cancel Sellfy subscription

What is Sellfy's cancellation policy?

Manage an expired subscription (how to re-upgrade)

For Sell Downloads app on Wix subscriptions

FAQs about subscriptions and billing

Upgrading from a trial

Note: During the trial, the checkout is unavailable so it's not yet possible to sell products. To activate the checkout and start selling, you'll need to upgrade. If you're not sure what plan to choose, you can watch our YouTube video here for help.

All our subscription plans start with a free 14-day trial period. You can upgrade at any time during the trial period, or 30 days after the trial ends. If you don't upgrade within 30 days after the trial has ended, we'll remove your account and store information from Sellfy automatically. 

To upgrade your trial account and activate your store checkout, you'll follow these steps:

  1. Log into your Sellfy account
  2. Navigate to Account > Billing
  3. Click Select this plan (Starter, Business or Premium)
  4. Enter your payment information (PayPal or credit card details)
  5. Click Upgrade

You can also upgrade by selecting a plan on our Pricing page. If you have trouble upgrading, please read here.

Upgrading to a more advanced plan

Important! If you joined Sellfy before August 31 of 2019, and you're currently using a discontinued plan and decide to upgrade, it won't be possible to switch back to these discontinued plans. You are only able to choose from the current Pricing plans as presented on our Pricing page.

If you're already a subscribed user and want to upgrade to a more advanced plan:

  1. Log into your Sellfy account
  2.  Navigate to Account > Billing
  3. Click Change plan
  4. Select a new plan > Upgrade

Note: The new plan will be enabled immediately, and your payment schedule will remain the same. For example, if you're charged on the 10th of every month, that will stay the same.

On the day you upgrade, you'll receive an invoice that consists of:

  1. The first payment cost for the new plan (the cost of the remaining days in your billing cycle of month or year).
  2. A credit of the unused days that remained in your previous plan.

Downgrading your plan

Important! When you downgrade, the new plan will not start immediately but commence with the new billing cycle. For example, if you started your current plan on 20 October and you decide to downgrade on November 10, you'll be using the original plan until November 20. Your account will be downgraded to the new plan on November 20 to match your billing cycle.

To downgrade to a lower-tier subscription or change from a yearly to a monthly subscription basis, you'll follow these steps:

  1. Log in to your Sellfy Account
  2. Navigate to Account > Billing
  3. Click Change plan
  4. Select a new plan

Note: If you're downgrading your plan from yearly to monthly but to a higher subscription tier, the new plan will go into effect immediately and we'll automatically allocate funds not used in your previous subscription to upcoming invoices in your account. This would apply if you were to change from a yearly-starter to monthly-business, for example.

Errors when upgrading

If you experience any errors during the upgrade process we recommend that you try another card, or pay with PayPal. We don't recommend attempting the transaction repeatedly. For more help on your specific error messages please read here.

How to cancel your Sellfy subscription

Note: If you cancel your subscription, all product files stored on our servers that you have uploaded to your account will be deleted 30 days after your plan ended.

If you wish to cancel your Sellfy subscription, you can do so any time directly in your account. To do this:

  1. Log in to your Sellfy account
  2. Navigate to Account > Billing
  3. Click Cancel subscription 

Important! The subscription will not be closed immediately, it will continue until the end of the running billing cycle. So, for example, if your billing cycle is set to renew on September 10, but you cancel on September 1, the subscription will remain active until September 10. And if you are using a Discontinued Planthe last invoice will be collected on the last day of the subscription, for the cost of the transaction fees.

What is Sellfy's refund policy?

If you signed up for a paid plan and find that the service is not working for you within the first 30 days of subscribing, we are able to refund your subscription payment.

You can still cancel your plan at any time during the billing cycle, after the first 30 days of subscribing too. However, we won't be able to refund any payments in this case.

Manage an expired subscription (how to re-upgrade)

Important! In order to use Sellfy, you must have a valid payment method connected to your account for us to collect the subscription payment or, if you are using the discontinued Pro plan, pay the monthly transaction fees. If we are not able to collect the monthly fee, your account will expire.

Your Sellfy account will automatically expire within 14 days after you miss a subscription payment. The subscription payment is collected automatically on the same day each month/year for monthly/yearly subscriptions. We may not be able to collect the payment if:

  • You made changes to your PayPal account settings that canceled the billing agreement with Sellfy as a result
  • Your card does not hold sufficient funds
  • Your bank declined the transaction for any reason

Note: If you've missed a payment for any reason, your store will remain active for 14 days after the initial payment was due. But, your store will close if you fail to pay the overdue payment within this period.

If you've missed a monthly payment and your subscription has expired as a result, you'll need to complete two steps to reopen your store:

  1. Pay the due invoice you missed
  2. Start a new subscription to keep using your store

It is essential to complete both steps  within 30 days if you want to continue using the same Sellfy account and store. 

Pay the due invoice you missed

Sellfy collects subscription payments automatically so if you missed a payment, it's likely because the transaction was declined by your bank, either through PayPal or the credit card provider, depending on the payment details you have saved in the Billing section fo your account. For that reason, you will first need to update your payment information. 

To update your payment information and pay the due invoice, you'll follow these steps:

  1. Log in to your Sellfy account
  2. Navigate to Account > Billing
  3. Click Update to the right of Payment Information
  4. Enter your payment information (it can be the same payment information you used previously as long the issue with your bank/PayPal has been resolved)
  5. Once filled in, click Update at the bottom to save the information

If the payment information has saved and there are no further issues with your bank/PayPal, the system should automatically collect the due invoice. This means that the initial payment that was declined that caused your store to expire is now paid. 

Important! Paying the due invoice does not automatically reactive your account and store, however. To reopen your store, you will need to start a new subscription.

Start a new subscription 

Only once we could collect the due invoice are you able to select a new plan and reopen your store. Please make sure that you update the payment information following the instructions above to pay the due invoice before re-upgrading your account. 

  1. Log in to your Sellfy account
  2. Navigate to Account > Billing
  3. Click Select this plan (Starter, Business or Premium)
  4. Click Upgrade

Note: your first payment for the new subscription will be less. This is because the overdue bill payment you completed in step 1 overlaps with the first billing cycle of your new subscription and so we allocate half of that payment toward the first payment for your new plan. 

For Sell Downloads app on Wix subscriptions

The Sell Downloads app on is incompatible with any of the Sellfy subscription packages on You can use either one or the other, but not both in one account.

Important! If you want to switch from using the Sell Downloads app on Wix to one of the plans on please make sure to contact our support team at [email protected] to disconnect the app from your account. You'll also need to cancel your subscription to the Sell Downloads app.

To cancel your Sell Downloads app subscription, follow the instructions here.

FAQs about subscriptions and billing

Q: How can I pay for my Sellfy subscription?

A: You're able to pay for your Sellfy subscription charge with a major credit or debit card, or with your PayPal account.

Q: Can I change plans, even if I want to change before my yearly subscription is up?

A: You can upgrade or downgrade your plan at any time. Any prepaid subscription time will be applied to the cost of your new subscription. So, if you have half a year of the Starter plan left that you've paid for, but you want to upgrade to the Business plan, you can change your plan and we'll apply the paid for time as a credit to the cost of the new plan. If you're downgrading your plan, just make sure that your annual sales match the limits for the plan below your current plan.

For example, if you upgrade from Starter to Business after using your Starter plan for 6 months:
Business plan cost for 6 months  $234 - Credit for 6 months of the Starter plan $114 = Cost of upgrade $120

Q: If I sign up for a year and then I cancel, do I get a refund?

A: If you've signed up an annual plan and need to cancel within the first month, please email our support at [email protected] to get help. But, if you're canceling your annual plan after the first month, then your store will remain open for the rest of the paid time and we won't be able to issue a refund. If you're uncertain of whether you want an annual plan, try a month first! You can always upgrade to the annual plan later on.

Q: What happens if I go over the annual sales limit set for my plan?

A: If you do exceed the annual sales limit for your current subscription plan, you will be expected to upgrade to the next subscription plan in the pricing tier. We've specifically designed the tools and available features for each plan to best assist you and your customers. So, you'll have a slightly higher monthly or annual cost with access to more features to help continue your store growth! If you do go over the limit, we’ll make sure to notify you in the Dashboard of your account if you have reached the amount of revenue set for your plan. But, if the account has not upgraded, we may start to charge a 2% overage fee for the amount of revenue that has gone over the subscription plan limits.

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