How to manage your Sellfy subscription and billing

In this article:

Upgrading from a free trial

Errors when upgrading

Upgrading to a more advanced plan

Downgrading your plan

Your subscription plan yearly revenue limit

How is my yearly revenue limit calculated?

What are overage fees?

How to cancel your Sellfy subscription

Sellfy's cancellation and refund policy

How to resubscribe after your subscription expires

Subscriptions to the Sell Downloads app on Wix


Upgrading from a free trial

Note: During the trial period, the checkout is available in test mode and the custom code module will remain inactive. Both the store checkout and custom code feature are activated once you upgrade to a paid plan.

All of our subscription plans start with a free 14-day trial period. You can upgrade at any time during the trial period, or anytime in the 30 days after the trial has ended. If you don't upgrade within 30 days of the trial ending, we'll remove your account and store information from Sellfy, automatically. 

To upgrade your trial account:

  1. Log into your Sellfy account
  2. Navigate to Account > Billing
  3. Click Select this plan (Starter, Business, or Premium)
  4. Enter your payment information (PayPal or credit card details)
  5. Click Subscribe

You can also upgrade by selecting a plan on our Pricing page. If you have trouble upgrading, please read here.

Errors when upgrading

If you experience any errors during the upgrade process we recommend that you try to pay with another card, or alternatively, you can pay with PayPal. Please ensure that you're using an accepted type of card. If you're not certain, these are indicated on the payment page. If it seems that you're using a card that isn't accepted, we would recommend paying through PayPal. We don't recommend attempting the transaction repeatedly. 

For more help on your specific error messages please read here. Or, you can contact our support team by email at [email protected].

Upgrading to a more advanced plan

Important! If you joined Sellfy before August 31st of 2019 and are currently using a discontinued plan, it won't be possible to switch back to your discontinued plan after you upgrade to a current plan. You will only be able to choose from the current subscriptions offered on our Pricing page.

An upgrade would be any move from a less expensive plan to a more expensive one. (i.e. from a monthly plan to a yearly one)

To upgrade to a more advanced plan:

  1. Log into your Sellfy account
  2. Navigate to Account > Billing
  3. Click Change plan
  4. Select a new plan > Upgrade
The new plan will be enabled immediately, and your payment schedule will remain the same. For example, if you're charged on the 10th of every month, that will stay the same.

On the day that you upgrade, you'll receive an invoice that consists of:

  1. The first payment cost for the new plan (the cost of the remaining days in your billing cycle of month or year).
  2. Credit for the unused days that remained in your previous plan.

Downgrading your paid plan

When you downgrade, the new plan will not start immediately but will start with the new billing cycle.  For example, if you started your current plan on October 20th and you decide to downgrade on November 10th, you'll be using the current plan until November 20th.

A downgrade would be any move from a more expensive plan to a less expensive one. (i.e. from a yearly plan to a monthly one)

To downgrade, you'll follow these steps:

  1. Log in to your Sellfy Account
  2. Navigate to Account > Billing
  3. Click Change plan
  4. Select a new plan

Your subscription plan's yearly revenue limit

Note: The revenue limit does not affect your ability to sell or limit any aspect of your store or account. If you exceed this amount, there will be overage fees assessed, only. Before there are any fees, we'll provide you with notifications. 

Each of our subscription plans has a yearly revenue limit that is intended to match the stage that your business is in. When you reach the revenue limit of your plan, you'll upgrade to the next plan in the tier.

  • The Starter plan revenue limit is $10,000 If you've made $10,000 or more in the last 12 months, we'll ask you to upgrade to the Business plan.
  • The Business plan revenue limit is $50,000 If you've made $50,000 or more in the last 12 months, you'll upgrade to the Premium plan.
  • The Premium plan revenue limit is $200,000 If you've made $200,000 or more in the last 12 months, you'll upgrade to a Custom plan. To start a Custom plan, please email our [email protected] for assistance.

If you reach and exceed your current plan revenue limit but choose not to upgrade your plan, you'll be charged a 2% overage fee. If you do upgrade, later on, the fees will no longer accumulate. But, any already accrued fees will be collected with your next payment.

How is my yearly revenue limit calculated?

We'll start calculating your yearly revenue once you begin selling. All of the store sales in the most recent 12 months will count towards the revenue total. 

You can see your current revenue measurement in your account. You'll go to Account > Billing.

The revenue will continue to be counted for the lifetime of your Sellfy account, but will only ever include the immediately previous 12 months. This revenue measurement will always be up-to-date. That way, if your store revenue were to drop or decrease, the store revenue limit would also reflect this change.

What are overage fees?

If you've exceeded your revenue limit and have not upgraded your account, there will be overage fees assessed. The overage fee is a 2% charge on every individual order placed in your store after you've exceeded the yearly revenue limit.

For example, if you've received an order for $100 since you've exceeded your subscription, then there will be a $2 charge accrued for this order. These fees will continue to be collected and then will be charged to your account on a regular interval until your account has been upgraded. 

  • For yearly plans, the fee is charged on the first of each month.
  • For monthly plans, the fee is charged with your monthly invoice.  

You can check your Sellfy invoice, which is available under Billing history in the Billing section of your account, to see if you've been charged fees and how much may have been charged, and during which dates they have been accrued.

Once your account has been upgraded to the new plan with the new revenue limit, the fees will no longer accumulate.

How to cancel your Sellfy subscription

Note: If you cancel your subscription, all product files stored on our servers that you have uploaded to your account will be deleted 30 days after your plan ended.

When you cancel your subscription, your store will not be closed immediately, but rather it will continue until the end of your current billing cycle that has been prepaid. For example, if your next payment was set to be collected on September 10th, but you cancel on September 1st, the subscription will remain active until September 10th.

If you are using a Discontinued Plan which has transaction fees, the last invoice will be collected on the last day of the subscription, for the cost of the transaction fees.

To cancel your Sellfy subscription:

  1. Log in to your Sellfy account
  2. Navigate to Account > Billing
  3. Click Cancel subscription 

Sellfy's cancellation and refund policy

If you signed up for any of our paid plans and find that the service is not working for you within the first 30 days of subscribing, we are able to refund your subscription payment. Please follow the steps for canceling your subscription and then contact us with your refund request at [email protected].

You can cancel your Sellfy subscription, at any time. But, if you cancel after the first 30 days of subscribing, we won't be able to issue a refund for your subscription payment.

How to re-subscribe after your subscription expires

Your Sellfy account will automatically expire 14 days after you miss a subscription payment. The subscription payment is collected automatically on the same day each month or year for monthly or yearly subscriptions. But, we may not be able to collect the payment if:

  • You made changes to your PayPal account settings that resulted in a canceled billing agreement
  • Your card does not hold sufficient funds
  • Your bank declined the transaction for any reason

If you've missed a payment and your subscription has expired as a result, you'll need to start a new subscription to keep using your store.

It is essential to resubscribe within 30 days after your subscription expired if you want to continue using the same Sellfy account and store. 

Start a new subscription

To resubscribe to Sellfy, you'll need to select a new plan on the Billing page. You can follow the steps here:

  1. Log in to your Sellfy account
  2. Navigate to Account > Billing
  3. Select this plan (Starter, Business or Premium)
  4. Enter your payment information > Subscribe

For Sell Downloads app on Wix subscriptions

The Sell Downloads app on is incompatible with any of the Sellfy subscriptions available on You can use either the Sell Downloads app or one of subscriptions, but not both in one account.

Important! If you want to switch from using the Sell Downloads app on Wix to one of the plans on please make sure to contact our support team at [email protected] to disconnect the app from your account. You'll also need to cancel your subscription to the Sell Downloads app.

To cancel your Sell Downloads app subscription, follow the instructions here.


Q: How can I pay for my Sellfy subscription?

A: You're able to pay for your Sellfy subscription charge with a major credit or debit card, or with your PayPal account.

Q: Can I change plans, even if I want to change before my yearly subscription is up?

A: You can upgrade or downgrade your plan at any time. Any prepaid subscription time will be applied to the cost of your new subscription. So, if you have half a year of the Starter plan left that you've paid for, but you want to upgrade to the Business plan, you can change your plan and we'll apply the paid for time as a credit to the cost of the new plan. If you're downgrading your plan, just make sure that your annual sales match the limits for the plan below your current plan.

For example, if you upgrade from Starter to Business after using your Starter plan for 6 months:
Business plan cost for 6 months  $234 - Credit for 6 months of the Starter plan $114 = Cost of upgrade $120

Q: If I sign up for a year and then I cancel, do I get a refund?

A: If you've signed up for an annual plan and need to cancel within the first month, please email our support at [email protected] to get help. But, if you're canceling your annual plan after the first month, then your store will remain open for the rest of the paid time and we won't be able to issue a refund. If you're uncertain of whether you want an annual plan, try a month first! You can always upgrade to the annual plan later on.

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