How to manage your Sellfy subscription and billing

In this article:

Upgrading from trial

Upgrading to a more advanced plan


Errors when upgrading

How to cancel Sellfy subscription

For Sell Downloads app on Wix users

Manage an expired subscription ( how to re-upgrade)

Upgrading from trial

Note: Even if you upgrade before the trial has ended, the first subscription payment is collected immediately.

All our subscription plans start with a free 14-day trial period. Once the trial ends, you'll need to upgrade to keep using your store.

There are two ways to upgrade after or during the trial period:

  1. Log into your Sellfy account
  2. Navigate to Account → Billing
  3. Click Activate subscription
  4. OR you can upgrade directly on the Pricing page (make sure you're logged in)


Important! If you joined Sellfy before August 31 of 2019, and you're currently using a discontinued plan and decide to upgrade, it won't be possible to switch back to these discontinued plans. You are only able to choose from the current Pricing plans as presented on our Pricing page.

If you're already a subscribed user and want to upgrade to a more advanced plan, navigate to Store Settings → Billing in your Sellfy account and press All plans to choose another plan. 

Note: The new plan will be enabled immediately, but your payment schedule (billing cycle) will remain the same. For example, if your invoice typically comes on the 10th of every month, it stays the same.

On the day you upgrade, you'll receive an invoice that consists of:

  • The first payment for the new plan (first payment will cover the remaining days before the start of the next billing cycle).
  • Sum transaction fee (for all the orders you had from the beginning of the current billing cycle to the new upgrade day).

Plus, you'll also receive a refund for the unused days that remained in your previous plan.


Important! If you joined Sellfy before August 31 of 2019, and you're currently using a discontinued plan and decide to upgrade, it won't be possible to switch back to the discontinued plan. You may only choose from the current Pricing plans as presented on our Pricing page.

To downgrade from Pro Plus to Pro:

  1. Log in to your Dashboard
  2. Navigate to Store Settings → Billing
  3. Click All plans
  4. Select the plan you want to downgrade to (Business or Starter)

Note: The new plan will not start immediately but commence with the new billing cycle.

Here's an example: if you started your current plan on 20 October and you decide to downgrade on November 10, you'll be using the original plan until November 20. Your account will be downgraded to the new plan on November 20 to match your billing cycle.

Errors when upgrading

If you experience any errors during the upgrade process:

  1. Make sure your PayPal account is verified and you have a valid credit card associated with the PayPal account. If you have not confirmed your details with PayPal, log into your PayPal account and verify your information, or contact PayPal directly.
  2. Check if your card and/or PayPal account have enough balance to pay the subscription cost.
  3. Make sure your card is set up for recurring payments and that it's not put on a temporary hold. Only your bank can help with these issues, so please reach out to your bank for help.
  4. If you've done the previous steps and it's still not possible to upgrade, please contact us at [email protected].

Important! If you're already using the Sell Downloads app on Wix and want to upgrade to Pro or Pro Plus on with the same account, please cancel the app subscription first. Using the two together is problematic because the app will override all Pro features.

How to cancel your subscription package

Note: If you cancel your subscription, all product files stored on our servers that you have uploaded to your account will be deleted 30 days after your plan ended.

If you wish to cancel your Sellfy subscription, you can do so any time directly in your account. To do this:

  1. Log in to your Sellfy account
  2. Navigate to Account → Billing
  3. Click Cancel subscription in the top right corner

Important! The subscription will not be closed immediately, it will continue until the end of the running billing cycle. So, for example, if your billing cycle is set to renew on September 10, but you cancel on September 1, the subscription will remain active until September 10. And, the last invoice will be collected on the last day of the subscription, to cover the transaction fees.

For Sell Downloads app (Wix) users

The Sell Downloads app on is incompatible with the Pro and Pro Plus plans on You can use either one or the other, but not both in one account.

Important! If you want to switch from using the Sell Downloads app on Wix to one of the plans on, please, make sure to cancel your subscription to the Sell Downloads app first, and then contact our support team to disconnect the app from your account.

To cancel your Sell Downloads app subscription, follow the instructions here.

Manage an expired subscription (how to re-upgrade)

If you've missed a monthly payment or your payment was declined, you'll need to manually re-upgrade your subscription to keep using your store.

Note: Sellfy allows for a 14-day dunning period. This means that even if you've missed a payment for any reason, your store will remain active for 14 days after the initial payment was due. Your store will be closed only if you fail to make the payment within the dunning period. 

If you were not able to make the payment in time, you can re-upgrade your subscription. This is essential if you want to continue using the same Sellfy account and store. There are two ways to re-upgrade and activate your store:

  1. Re-upgrade your subscription in the Billing section of your Sellfy account
  2. Visit our Pricing page and renew your subscription 

Important! You must update the payment information section in your Sellfy account before you can re-upgrade. You can use the exact same payment method and information as before but you'll have to re-enter and save it first. After you've filled in and saved your payment information you can choose to re-upgrade your subscription through one of the two methods.

To update your payment information, follow these steps:

  1. Log in to your Sellfy account
  2. Navigate to Account → Billing
  3. Click Update to the right of Payment Information
  4. Enter your payment information 
  5. Once filled in, click Update at the bottom to save the information
  6. Select a new plan in your billing section or on the Sellfy Pricing page

Once you've successfully re-upgraded your account, your store will be activated once again. Your store information and account settings will remain the same as before. 

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