How to receive payments from customers

In this article:

Can I collect payments while using a free trial?

What payment methods does Sellfy offer?

Stripe checkout

How to connect Stripe

PayPal checkout

How to connect Paypal

My customer's order is Pending

What does the checkout look like for my customers?

Is checkout customizable?

What information do customers see using PP checkout?

Order Invoices

Where can I access my order invoices?


Can I collect payments while using a free trial?

No, the checkout isn't enabled for the two-week free trial so it won't be possible to collect payments while using the free trial. But you can see the checkout experience here.

Our 14-day trial is designed to allow you to try out all our features before you commit to a subscription. That way, you can decide if our service is right for you, before subscribing. To enable your store checkout and start selling, please subscribe to one of our plans

If you're still uncertain, please remember that we offer a money-back guarantee for the first 30 days of your subscription. If you cancel your subscription within the first 30 days, you can request a full refund.

What payment methods does Sellfy offer?

Sellfy currently offers integrations with two major payment processors. You can use one or both of them to accept payments from your customers.

  • Stripe - allows customers to pay with any major credit card, Apple pay and Google pay
  • PayPal - allows customers to pay with a PayPal account, major credit card, or local European payment options

Note: Customers can pay using Apple Pay with mobile devices iOS 9 and above, and on the web in Safari starting with iOS 10 or macOS Sierra.

You'll receive customers' payments immediately in your Stripe and PayPal accounts. No waiting for payouts or trying to withdraw! Though, if your PayPal account is brand new, PayPal may slow the deposit of the very first transactions, for security purposes.

Stripe checkout

Important! If you are located in India, you can sell products in INR to customers located in India. Or, you can sell to customers outside of India in USD. It's not possible to sell in INR and USD at the same time. For more information about how to use Stripe for sellers residing in India, read here and here.

Stripe enables you to easily collect credit or debit card payments from your customers. But, before you get started, you'll need to create an account on Stripe. Once you've done that, you can connect your Stripe account!

How to connect Stripe

  1. Navigate to Store Settings > Payment Settings
  2. Click Connect with Stripe

  3. If you are not yet logged in to your Stripe account, click Sign in in the top right corner  

  4. Click Authorize access to this account

  5. You will be redirected to Sellfy payment settings 
  6. The green switch to the far right of the Stripe logo indicates a successful gateway connection

You're all set up to receive payments via Stripe from customers choosing to pay by credit card!

PayPal checkout

Important! PayPal checkout options are limited for the (TRY) Turkish Lira and (INR) Indian Rupiah.

Paypal checkout will allow your customers to purchase using:

  1. Paypal account
  2. Local Payment Methods for Europe
  3. Debit or Credit card

Local Payments Methods will be offered to customers depending on their location. For example, customers in the Netherlands will be able to checkout with iDEAL or SOFORT,  while customers in Germany can pay using Giropay.

These Local Payment Methods include:

  • Bancontact
  • BLIK
  • eps
  • giropay
  • iDEAL
  • MyBank
  • Przelewy24

You can sell with either a Business or Personal PayPal account. But, to connect the PayPal checkout in your store, you need to have a verified PayPal account.

How to connect PayPal

  1. Navigate to Store Settings > Payment options
  2. Click Connect with PayPal
  3. Enter your PayPal email address and select Next

  4. Log into your PayPal account
  5. Choose to use your account as a Personal account or as a Business account and then press Next

  6. You will see that your account is successfully connected

  7. Select Go back to UAB Sellfy

After connecting your PayPal checkout will be enabled (unless you are using the free trial) and customers can purchase with their PayPal account or through PayPal's guest checkout option. You'll receive these payments in your PayPal account.

PayPal's Pay Later option

The Pay Later option offers short-term, interest-free payments for customers using PayPal for checkout. You receive the full payment immediately while your buyers have the option to pay for their purchase over time, in four installments. After their initial payment, the remaining three payments are automated. Pay Later offers are included with PayPal Checkout at no additional cost to you. Read here for more information. 

My customer's order is Pending

Important! Sellfy does not process payments. Issues with pending orders must be resolved with PayPal. You can use this checklist for troubleshooting but we recommend contacting PayPal.

When a customer's order is marked Pending, it means that PayPal has not yet processed the payment. This is a status set and controlled by Paypal. It happens from time to time and is due to specific security measures that PayPal takes to prevent fraudulent transactions.
You can try accepting the payment manually, but we recommend contacting PayPal to make sure that your account is set up to accept payments automatically. 

What does the checkout look like for my customers?

Your customers will be able to select from the payment methods that you've integrated, either Stripe, PayPal, or both. Both options will allow customers to checkout with a credit card, though PayPal will also allow a customer to pay with their PayPal account.

Note: Customers have the option to download or stream their digital purchase right away from the Order confirmation page or any time later on via the download link they received in their email. 

Regardless of which payment method is used, your customer will be redirected to the Order confirmation page where they can download or stream digital purchases. If a physical item was purchased, then they can use this page to monitor the shipping. Customers will also receive the Purchase Email with the download link instantly after the payment was confirmed. 

Read more about how to customize your Purchase Email here

Is checkout customizable?

Yes! Aside from choosing your payment processor (PayPal/Stripe), you can customize what your checkout looks like. 

You can also enable other features for checkout:

What information do customers see using PP checkout?

If a customer is using PayPal for checkout, they may be able to see the following personal information after the payment is confirmed:

  • Name or Business name 
  • PayPal email address
  • Phone number

Order Invoices

Each order through your store will have its own invoice and unique invoice number. You will have a copy of the invoice, as will your customer. It is possible to access and customize these invoices in your Sellfy Account > Invoice Settings.

The default invoice information consists of your Sellfy store name, email address, and the store URL, from which the purchase was made. However, you can add the following details to the default invoice:

  • Your Company Address 
  • VAT ID
  • Notes for the customer (i.e. your return policy) 

Note: It's not possible to add information to an existing invoice. Information added in your Invoice Settings will only be included on purchase invoices for orders that are made after you 

Where can I access my order invoices?

You can view all purchase invoices in the Orders section. To access any of your buyer's invoices, follow the steps here:

  1. Log in to your Sellfy account
  2. Navigate to Orders > Click on the transaction you want to get an invoice for
  3. Click Quick actions > View Invoice in the top right corner
  4. To save the invoice, take a screenshot of the page

Where can my customers get invoices for their purchases?

All buyers can get the invoice through the download page. There's a separate link to access the purchase invoice.

Invoices are only produced for paid orders, there are no invoices for freebies.

Can an invoice be edited?

Yes, invoices can be edited by both you and your customer. Though the customer is limited to editing their purchase email address, as shown below. It won't be possible for them to change the company details that you've saved. By default, the buyer field will show the email address the buyer entered when purchasing the product.

To edit the information that is saved to all invoices from your store, please go to Store Settings > Invoice settings.


Q: Does Sellfy process my payments?

A: No, Sellfy does not directly process transactions or refunds between you and your customers, though you are able to collect payments through your Sellfy store. All payments and transactions are processed through PayPal and Stripe, via payment integrations. These processors are trusted and used worldwide for fast and secure payments. 

Q: Do I need a Business account with PayPal to sell?

A: No, you don't need to have a Business account. You can sell through PayPal using a Personal account. Though, if you plan to sell subscriptions specifically, PayPal will require that you have a Business account.

Q: Are there fees for selling?
A: There are no fees charged by Sellfy, just the monthly or yearly payment for your plan. But, it is helpful to know that both Stripe and PayPal charge fees on each transaction. On average, this cost is 2.9% + 30¢ per transaction. Read more about PayPal's fees here. Read more about Stripe fees here.
Q: Do you support Stripe's supported services like Alipay?
A: As of now, we don't support the additional services that Stripe offers.
Q: How do I test checkout?
A: To test the checkout, you'll make a purchase in your store. If you'd like, you can use the Discount feature and create a coupon code so that you can purchase your own product for free (for digital products).
Q: Can I use another payment method other than Stripe or PayPal?
A: No, Sellfy only offers integrations with Stripe and PayPal checkout at the moment.
Q: When do I get paid?
A: You'll get paid nearly instantly, right after your customer purchases. Your money will be deposited into your respective PayPal and Stripe account right after they purchase.

Q: How can I get customers on Sellfy?

A: Sellfy provides the functionality to sell products online, via a Sellfy-based store or from your own website,  and doesn't provide marketing or promotion services. So, attracting customers to your store or website is your responsibility. 

Q: Why do I need to connect Stripe if PayPal already offers credit card payments?

A: For customers residing in countries where PayPal isn't offered, Stripe allows them to use a credit card for checkout. 


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