What is Sellfy?

In this article:

How does Sellfy work?

How can I use Sellfy?

What are the benefits of using Sellfy?

Who is Sellfy for?

How can I make money with Sellfy?

Does Sellfy promote my products?

How much does Sellfy cost?

How can I start selling with Sellfy?


How does Sellfy work?

Sellfy is an all-in-one e-commerce service designed for creators to sell digital and/or physical products, digital subscriptions or Print-on-demand merchandise online in a simple way. Depending on what you need, you can choose to build a store directly on Sellfy and sell from there or integrate our service into an existing website. 

For digital products, we'll host your product files on our secure server, provide you with the checkout functionality and take care of delivering your orders to customers instantly after a purchase is confirmed. For physical products, we'll provide you with the checkout functionality however you will need to handle shipping and fulfill orders from your end.

To receive payments from customers, you can integrate PayPal or Stripe. It's up to you whether you want to use both checkout options to collect payments or only one or the other. In order to use Sellfy, you'll need to have at least one of the two connected to your Sellfy account.

Sellfy provides a variety of built-in features included with each plan, such as custom domain settings, store customization, sales analytics, discount codes, third-party integrations, purchase email customization, and more. We also offer more sophisticated tools such as email marketing and upselling with advanced plans (Business and Premium) to help you promote your online business. 

Here's our Features page with the full list of tools we provide with each plan.

Important! There are some limitations to what you can sell on Sellfy. If you're unsure of whether your product would be allowed on Sellfy, please check our Guidelines before creating an account.

How can I use Sellfy?

There are different ways in which you can use Sellfy to sell products online. 

Sell from a Sellfy-based storefront Link to your Social Media accounts Sell from your own website Sell with our app from your Wix website
Create and customize your store on Sellfy.com Post product links to your Facebook page Embed a Buy Now button Create an account with the Sell Downloads app  
Set up a custom domain Link to your Sellfy store in your Instagram bio  Embed a Product card Offers simple Buy Now buttons  with digital product-hosting and delivery
Use Store Pages and Store categories for your products Include a link to product or store pages in YouTube videos Embed a Store view You must have a Wix website to use the app service

If you already have a website and are familiar with writing code, you can customize Buy Now buttons to match the style of your site. Are you looking to embed Sellfy on your website? See this Help Guide for further instructions.

What are the benefits of using Sellfy?

There are a bunch of benefits that come with using Sellfy. Here are some of the advantages of using Sellfy for your online business:

  • a professional-looking website and advanced customization options 
  • secure file hosting and automated product delivery 
  • instant pay-outs through PayPal/Stripe
  • advanced marketing tools
  • sales tracking and analytics
  • custom domain settings
  • discount and sales settings
  • advanced tax settings and B2B sales option 

If you already have a website

In this case, the main benefits of Sellfy are the checkout integrations through PayPal and Stripe with digital file-hosting and delivery. You would embed our service directly on your website using one of our three embed options. That way you can do what you do best - creating.

We also offer features and integrations for advancing your marketing and sales for your products on Sellfy, like upselling and simple email marketing. You'd have access to in-built sales analytics and can manage orders directly in your Sellfy account too.

If you don't have a website

Creating a Sellfy store is super easy - it only takes a few minutes! 

The customization options give you lots of freedom to build a store that matches your brand and style. Uploading products is simple and you can share your store and product links on any social media site. 

You won't need to worry about the checkout process or how to get the orders to your customers because we'll take care of it for you (delivering orders applies to digital products only!). 

Instant payouts

Whether you are selling from a Sellfy store or your own website, one of the perks of using Sellfy is that you'll receive payments straight away after each transaction is confirmed - you won't have to wait for weekly or monthly payouts. Payments are processed instantly through PayPal or Stripe and go directly to  your account. 

Who is Sellfy for?

Our service is the most useful for sellers who already have an audience on social media and/or an established website. But, even if you're just starting out, Sellfy is a great tool to make selling online easy. You can find some useful tricks and tips on our blog on how to get started online.

Over 30,000 creators all over the globe have already used our service to sell their products online. 

We're popular among graphic designers, photographers, filmmakers, fitness influencers, music producers, self-publishing authors & other types of creators in various niches. 

How can I make money with Sellfy?

There are different ways to make money with Sellfy:

  1. Sell your own digital products
  2. Sell Print-on-demand merchandise and your own physical products

Important! There are some restrictions as to what content you can sell, please make sure that your products comply with our Product Guidelines. Not complying may result in the closure of your Sellfy store.

Sell your own digital products

Selling digital products with Sellfy means that you have an existing product that you want to sell online. To sell your own digital products with Sellfy, you need to choose a paid subscription plan

Digital products - any type of digital file can be sold as a digital product including music, audio samples, films, videos, ebooks, software, graphic design, and others. For digital products, Sellfy provides secure file hosting, automated download link delivery to your customers' inbox, analytics, data collection (sales, buyer's information, tax, etc.), and much more. We also try our best to help you protect your products from piracy!

Digital subscription products - any type of digital file can be sold as a digital subscription products product including music, audio samples, films, videos, ebooks, software, graphic design, and others. You can sell your subscriptions on a weekly, monthly or annual basis and collect payments using PayPal.

Sell Print-on-demand merchandise and physical products

Selling Print-on-demand merchandise allows you to sell online without creating your own digital or physical product. 

Physical goods - for physical products, we provide basic shipping options and advanced product settings such as variants, stock limitations, and more, but fulfillment and shipping are your responsibility. Physical products are subject to legal and shipping-related limitations

Print on demand (POD) - The merchandise feature is the most recent addition to the platform. You can design, create, and add items to your store, all through Sellfy. Printing, fulfillment, and shipping is handled by our partner facilities. If you don't yet have a design in mind, we can help with that too! Read here to learn more.

If you are looking for inspiration and want to find out how creators use Sellfy to sell their products online, check out our success stories here

Does Sellfy promote my products?

Sellfy doesn't promote your products. Our platform is designed for creators and businesses who sell directly to their audience so you'll be running your own store online, creating and advertising your own products.

Although we don't offer marketing or promotion services, we do offer features and integrations for advancing your marketing and sales for your products on Sellfy, like Upselling and simple Email Marketing (included with the Business and Premium plans).

If you are just starting out with your online business, you may find useful tips and strategies to grow your business on our blog here

How much does Sellfy cost?

Note: Although there are no additional fees with Sellfy subscriptions, the payment processors, PayPal and Stripe, both charge a fee for each transaction when using their service.

We offer three paid subscription plans. Each can be used monthly, or you can purchase a longer time period like a one-year or two-year plan. When you buy a year or two at a time, you can save money on your subscription cost!

Subscription Plan Monthly price One-year price Two-year price
Starter $29 $264 $456
Business $79 $708 $1176
Premium $159 $1428 $2376

The Starter, Business, and Premium plan all include features such as email marketing, custom domain settings, selling digital products, digital subscriptions, print-on-demand merchandise, and physical products. Business and Premium plans provide more advanced tools such as cart abandonment and upselling. The Premium plan offers the most email credits, along with priority support from our team.

All our plans are available on a monthly, yearly or two-year subscription basis. There are no fees with any of our plans! To see all the pricing details, click here.  

How can I start selling with Sellfy?

Sign up for a free 14-day trial and see how it all works.

During the 14-day trial, you'll be able to explore most of the features we offer. To activate the checkout and start selling products immediately, upgrade to one of our plans.

You can upgrade at any point during or after the trial. You're not required to enter payment information during the trial period so the upgrade won't happen automatically. But, please be aware that store info is only saved for 30 days after the trial. Once it's been longer than 30 days, we'll delete the store content.



Q: Are there any upfront fees for setting up an account and uploading products?

A: No! You can set up a storefront and upload products during our 14-day free trial. You can test all our features for free during this time. The checkout is enabled instantly after you choose your subscription plan.

Q: What are your prices? Is there a fixed price per month and how much? Is there a price per transaction and how much?

A: Sellfy operates on a subscription basis, not a commission basis. You pay a monthly or annual fee to use the service with no additional fees charged by Sellfy. Though, there are fees added per transaction by the payment processor, Stripe, and PayPal.

Q: If I start with a monthly subscription can I then upgrade to a yearly subscription?

A: Absolutely. You can start out with a monthly subscription and upgrade to a higher tier or yearly plan at any time. We’ll calculate the difference at the time of upgrading so you won’t pay for any days in your subscription twice. 

Q: If I sign up for a monthly plan do I have a 30-day money-back guarantee?

A: If you sign up for a paid plan but find that Sellfy does not work for you, we can help cancel your subscription and issue a refund within the first 30 days of subscribing. After that, you can still cancel your subscription at any time however, we won’t be able to offer refunds. Rather, your subscription will end with the next billing date.

Q: Do you have a free plan?

A: No, we do not offer a free plan, at this time.

Q: I'm looking for a list of supported countries. Is it possible to set up a store from anywhere?

A: Yes, it's possible to use Sellfy from anywhere in the world. But, the most important thing to check is to make sure that one of our payment processors (Stripe and PayPal) is available in your country. You'll need a PayPal and/or Stripe account to sell products with Sellfy. Read here for more details.

Q: Do I have to start a plan to start selling?

A: Yes, in order to sell products with Sellfy, you need to have an active subscription plan. It’s not possible to sell products during the trial period as the store checkout is activated only once you start a subscription

Q: What are the U.S. and international fees for each product sold?

A: Sellfy does not charge fees on transactions. However, PayPal and Stripe will each charge a fee per transaction.

Q: How often do payments go out? Is there a waiting period since digital downloads are nonrefundable?

A: All payments go directly to your account - PayPal or Stripe. Sellfy does not collect or handle payments, so you won’t need to wait for payouts.

Q: How can customers pay me?

A: Customers can pay using PayPal and/or their credit card. It’s up to you which of the two payment methods you offer. You can integrate PayPal and Stripe (for card payments), or only use one or the other.

Q: If we want to take payments with a credit card, do we need to create a Stripe account?

A: Nope! Both PayPal and Stripe checkout will allow customers to pay with a credit card, no account required.

Q: Is it possible to import contacts from another email list that I've built?

A: Yes, we offer free migration with the Premium subscription. If you opt for the Starter or Business plan, there may be a fee for importing your subscriber list. Please send us an email at [email protected] for more details.

Q: Do you operate for UK citizens? 

A: Yes! Sellfy operates internationally. You can sign up from anywhere in the world. To use Sellfy as a creator and sell your products online, all you need is a PayPal or Stripe account to collect payments.

Q: Can I charge and collect in Canadian dollars?

A: Sure! You can select from 24 different store currencies.

Q: Can I create multiple stores using one account?

A: No, You can only create one storefront per account.

Q: Can I add my staff to my Sellfy account?

A: No, it’s not yet possible to add multiple users to your Sellfy account.

Q: Can I offer courses through Sellfy?

A: Of course! You can offer courses as a digital product through Sellfy. Files can be streamable and/or downloadable.

Q: Can I link Sellfy to my site? I want to sell ebooks through my website.

A: Certainly! You can link Sellfy to an existing website using one of the three embed options we offer.

Q: Do I have to upload my products to Sellfy to sell them, even if I sell them from my own website?

A: Yes. For digital products, you have to upload your product files to Sellfy in order for us to deliver them to your customers.

Q: Would Sellfy be good if I am looking to sell yoga videos to my clients?

A: Yes, absolutely. You can use Sellfy to sell yoga videos to clients. You upload your videos to your Sellfy account, and we’ll deliver the download link to your customers.

Q: I need to create a Netflix-style subscription system. Is it possible?

A: No, unfortunately, this is not possible with Sellfy at the moment.

Q: Can I have some products that are free?

A: Sure, you can use the Freebie product feature to offer products free of charge.

Q: Can I let my customers choose how much they want to pay for my product?

A: Yes! You can enable the Pay-what-you-want option for any of your products so buyers can set their own prices. You can also set a minimum price at the same time.

Q: Can I sell services?

A: Yes, technically you can sell services using Sellfy. However, there are limitations to service products due to the functionality of our platform. Please email us at [email protected] for more information.

Q: Do you have a shopping cart where customers can add multiple items before checking out?

A: Absolutely. You can enable the shopping cart for your Sellfy store directly in your account. If you’re selling from your own website, you can simply embed our buy now button and the shopping cart feature.

Q: When a customer purchases a digital download, will Sellfy automatically issue the customer the downlink link after purchase?

A: Yes, that's correct! Sellfy will deliver the download link to your customers automatically, instantly after the transaction is processed and the order is confirmed.

Q: How do customers download the product after they have made a purchase?

A: They can download product files right away from the Confirmation page or via the download link we send them to their inbox after the order is confirmed.

Q: When someone buys music from my website from their phone, will it show up in their purchased playlist?

A: Customers will need to download the music file and transfer it to their device. It will not automatically show up on their device or in their playlist.

Q: Can I collect information about my customers to use for email and marketing campaigns?

A: Yes. We collect information about your customers for you, such as their email addresses, that is accessible via the Order Export in your Sellfy account. We recommend complying with GDPR when using a customer’s personal information.

Q: I’m worried about people sharing my product online. How does Sellfy protect my products?

A: Selling products online will always involve some risk of people sharing them with others. We do our best to prevent this. Read more here.

Q: Why is the checkout not working during the trial? Do you have to select a plan before you can sell anything?

A: The 14-day trial is designed for you to try out Sellfy’s features. Your store checkout is available in test mode during the trial period so you can test the checkout process. However, the checkout is not available to your customers so it’s not possible to sell products during the trial period. You can activate your checkout at any time by subscribing to a plan.

Q: Does Sellfy handle taxes like VAT?

A: Sellfy does not automatically collect or file taxes for you. However, we do offer tools for you to add and calculate taxes for your products and obtain tax reports. After you've enabled and configured taxes, Sellfy can collect these with each order. Read more here.

Q: Do you provide SEO settings? 

A: Yes! We upload all stores and products to Google and offer you SEO settings in your Store Customizer. You can read about those here. It is important to note that though we offer SEO settings, we don't market your products as part of our service. You'll be responsible for marketing your store and products.

Q: Do you market my products?

A: No, we don’t offer marketing or promotion services. Sellfy provides the functionality to sell products online but we won't drive traffic or attract customers to your store. Instead, you'll want to take advantage of the SEO settings and share links to your store and products!

Q: How can I block customers from purchasing?

A: Unfortunately, it’s not technically possible to block any particular customer from making purchases in your store. 

Q: Does Sellfy have an affiliate program for sellers?

A: Yes! See this guide for more information about Sellfy's Affiliate program.

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