What is Sellfy?

In this article:

How does Sellfy work?

How can I use Sellfy?

What are the benefits of using Sellfy?

Who is Sellfy for?

What can I sell on Sellfy?

Does Sellfy promote my products?

How much does Sellfy cost?

How can I start selling with Sellfy?


How does Sellfy work?

Sellfy is an all-in-one e-commerce service designed for creators to sell digital and/or physical products, digital subscriptions or Print-on-demand merchandise online in a simple way. Depending on what you need, you can choose to build a store directly on Sellfy and sell from there or integrate our service into an existing website. 

It's simple and straightforward! Watch our YouTube video here

For digital products, we'll host your product files on our secure server, provide you with the checkout functionality and take care of delivering your orders to customers instantly after a purchase is confirmed. For physical products, we'll provide you with the checkout functionality however you will need to handle shipping and fulfill orders from your end.

To receive payments from customers, you can integrate PayPal or Stripe. It's up to you whether you want to use both checkout options to collect payments or only one or the other. In order to use Sellfy, you'll need to have at least one of the two connected to your Sellfy account.

Sellfy provides a variety of built-in features included with each plan, such as custom domain settings, store customization, sales analytics, discount codes, third-party integrations, purchase email customization and more. We also offer more sophisticated tools such as email marketing and upselling with advanced plans (Business and Premium) to help you promote your online business. 

Here's our Features page with the full list of tools we provide with each plan.

Important! There are some limitations to what you can sell on Sellfy. If you're unsure of whether your product would be allowed on Sellfy, please check our Guidelines before creating an account.

How can I use Sellfy?

There are different ways in which you can use Sellfy to sell products online. 

Watch our Youtube video here to see how it works!

Sell from a Sellfy-based storefront Link to your
Social Media accounts
Sell from your own website Sell with our app from
your Wix website
Create and customize your
store on Sellfy.com
Post product links to your
Facebook page
Embed a Buy Now button Create an account with the Sell Downloads app  
Set up a custom domain Link to your Sellfy store in your Instagram bio  Embed a Product card Offers simple Buy Now buttons 
with digital product-hosting and delivery
Use Store Pages and Store
categories for your products
Include a link to product or store pages in YouTube videos
Embed a Store view You must have a Wix website to use the app service

If you already have a website and are familiar with writing code, you can customize Buy Now buttons to match the style of your site. Here's a great example of a customized Buy Now button on one of our seller's Wordpress website:

Are you looking to embed Sellfy on your website? See this Help Guide for further instructions.

What are the benefits of using Sellfy?

There are a bunch of benefits that come with using Sellfy. The advantages of using our platform can vary depending on your current business needs!

If you already have a website

In this case, the main benefits of Sellfy are the checkout integrations through PayPal and Stripe with digital file-hosting and delivery. You would embed our service directly on your website using one of our three embed options. That way you can do what you do best - creating.
We also offer features and integrations for advancing your marketing and sales for your products on Sellfy, like upselling and simple email marketing. You'd have access to in-built sales analytics and can manage orders directly in your Sellfy account too.

If you don't have a website

Creating a Sellfy store is super easy - it only takes a few minutes! 

The customization options give you lots of freedom to build a store that matches your brand and style. Uploading products is simple and you can share your store and product links on any social media site. 

You won't need to worry about the checkout process or how to get the orders to your customers because we'll take care of it for you (delivering orders applies to digital products only!). 

Instant payouts

Whether you are selling from a Sellfy store or your own website, one of the perks of using Sellfy is that you'll receive payments straight away after each transaction is confirmed - you won't have to wait for weekly or monthly payouts. Payments are processed instantly through PayPal or Stripe and go directly to your account. 

Who is Sellfy for?

Our service is the most useful for sellers who already have an audience on social media and/or an established website. But, even if you're just starting out, Sellfy is a great tool to make selling online easy. You can find some useful tricks and tips on our blog on how to get started online.

Over 30,000 creators all over the globe have already used our service to sell their products online. 

We're popular among graphic designers, photographers, filmmakers, fitness influencers, music producers, self-publishing authors & other types of creators in various niches. 

What can I sell on Sellfy?

Important! there are some restrictions as to what content you can sell with our service. .Make sure that your products comply with our Terms of Service and Product Guidelines. Not complying with our Terms of Service will result in your store getting blocked, denying access to your product files.

Sellfy allows you to sell four different product types (with the main service).  

Digital products - any type of digital file can be sold as a digital product including music, audio samples, films, videos, ebooks, software, graphic design, and others. For digital products, Sellfy provides secure file hosting, automated download link delivery to your customers' inbox, analytics, data collection (sales, buyer's information, tax, etc.), and much more. We also try our best to help you protect your products from piracy!

Subscription products - any type of digital file can be sold as a digital subscription products product including music, audio samples, films, videos, ebooks, software, graphic design, and others. You can sell your subscriptions on a weekly, monthly or annual basis and collect payments using PayPal.

Physical goods - for physical products, we provide basic shipping options and advanced product settings such as variants, stock limitations, and more, but fulfillment and shipping are your responsibility. Physical products are subject to legal and shipping-related limitations

Print-on-demand (POD) - The merchandise feature is the most recent addition to the platform. You can design, create, and add items to your store, all through Sellfy. Printing, fulfillment, and shipping is handled by our partner facilities. 

If you are looking for inspiration and want to find out how creators use Sellfy to sell their products online, check out our success stories here

Does Sellfy promote my products?

Essentially, Sellfy is designed for creators and businesses who sell directly to their audience. We don't offer marketing or promotion services. Sellfy plays a rather technical role in your online business, so it's up to you to attract customers and to market your products. If you are just starting out with your online business, you may find useful tips and strategies to grow your business on our blog here

Although we don't offer marketing or promotion services, we do offer features and integrations for advancing your marketing and sales for your products on Sellfy, like Upselling and simple Email Marketing (included with the Business and Premium plans).

How much does Sellfy cost?

Note: Although there are no additional fees with Sellfy subscriptions, the payment processors, PayPal and Stripe, both charge a fee for each transaction when using their service.

We offer three subscription plans:

  • Starter ($29/mo / $19mo paid annually)
  • Business ($59/mo / $39mo paid annually)
  • Premium ($129/mo / $89mo paid annually)

The Starter, Business, and Premium plan all include basic features such as store customization, custom domain settings and more. Business and Premium plans provide more advanced tools such as email marketing and upselling. 

All our plans are available on a monthly or yearly subscription basis. There are  no fees with any of our plans! To see all the pricing details, click here.  

How can I start selling with Sellfy?

Sign up for a free 14-day trial today to find out how Sellfy can work for your business! 

During the 14-day trial, you'll be able to explore most of the features we offer. To activate the checkout and start selling products immediately, upgrade to one of our plans.

You can upgrade at any point during or after the trial. You're not required to enter payment information during the trial period so the upgrade won't happen automatically. For help getting set up, watch our tutorial for how to get started with Sellfy here


Q: Are there any upfront fees for setting up an account and uploading products.

A: No! You can set up a storefront and upload products during our 14-day free trial. You can test all our features for free during this time. The checkout is enabled instantly after you choose your subscription plan.

Q: What are your prices? Is there a fixed price per month and how much? Is there a price per transaction and how much?

A: Sellfy operates on a subscription basis, not a commission basis. You pay a monthly or annual fee to use the service with no additional fees charged by Sellfy. Though, there are fees added per transaction by the payment processor, Stripe, and PayPal.

Q: If I start with a monthly subscription can I then upgrade to a yearly subscription?

A: Absolutely. You can start out with a monthly subscription and upgrade to a higher tier or yearly plan at any time. We’ll calculate the difference at the time of upgrading so you won’t pay for any days in your subscription twice. 

Q: If I sign up for a monthly plan do I have a 30-day money-back guarantee?

A: If you sign up for a paid plan but find that Sellfy does not work for you, we can help cancel your subscription and issue a refund within the first 30 days of subscribing. After that, you can still cancel your subscription at any time however, we won’t be able to offer refunds. Rather, your subscription will end with the next billing date.

Q: Do you have a free plan?

A: No, we don’t currently have a free plan option.

Q: Do I have to buy a plan to start selling?

A: Yes, in order to sell products with Sellfy, you need to have an active subscription plan. It’s not possible to sell products during the trial period as the store checkout is activated only once you start a paid subscription

Q: What are the U.S. and international fees for each product sold?

A: Sellfy does not charge fees on transactions. PayPal and Stripe will charge a fee per transaction.

Q: How often do payments go out? Is there a waiting period since digital downloads are nonrefundable?

A: All payments go directly to your account - PayPal or Stripe. Sellfy does not collect or handle payments, so you won’t need to wait for payouts.

Q; How can customers pay me?

A: Customers can pay using PayPal and/or their credit card. It’s up to you which of the two payment methods you offer. You can integrate PayPal and Stripe (for card payments), or only use one or the other.

Q: If we want to take payments with a credit card, do we need to create a Stripe account?

A: Yes. To offer customers a credit card checkout, you will need to have a Stripe account and connect it to your Sellfy account.

Q: Is it possible to import contacts from another email list that I've built?

A: Yes, we offer free migration with the Premium subscription. If you opt for the Starter or Business plan, there may be a fee for importing your subscriber list. Please send us an email at [email protected] for more details.

Q: Do you operate for UK citizens? 

A: Yes! Sellfy operates internationally. Y ou can sign up from anywhere in the world. To use Sellfy as a creator and sell your products online, all you need is a PayPal or Stripe account to collect payments.

Q: Can I charge and collect in Canadian dollars?

A: Sure! You can select from 23 different store currencies.

Q: Can I create multiple stores using one account?

A: No. You can create one storefront per account only.

Q: Can I add my staff to my Sellfy account?

A: At the moment, you can create one login per account meaning it’s not possible to add multiple users to your Sellfy account.

Q: Can I offer courses through Sellfy?

A: Of course! You can offer courses through Sellfy as long as the products you offer are downloadable and in line with our Guidelines.

Q: Can I link Sellfy to my site? I want to sell ebooks through my website.

A: Certainly! You can link Sellfy to an existing website using one of the three embed options we offer.

Q: Do I have to upload my products to Sellfy to sell them even if I sell them from my own website?

A: Yes. For digital products, you have to upload your product files to Sellfy in order for us to deliver them to your customers.

Q: Would Sellfy be good if I am looking to sell yoga videos to my clients?

A: Yes, absolutely. You can use Sellfy to sell yoga videos to clients. You upload your videos to your Sellfy account, and we’ll deliver the download link to your customers.

Q: I need to create a Netflix style subscription system. Is it possible?

A: No, unfortunately, this is not possible with Sellfy at the moment.

Q: Can I have some products that are free?

A: Sure. You can use the Freebie product feature to offer products free of charge.

Q: Can I let my customers choose how much they want to pay for my product?

A: Yes! You can enable the Pay-what-you-want option for any of your products so buyers can set their own prices. You can also set a minimum price at the same time.

Q: Before I upgrade, I wanted to make sure I can sell services if I want to?

A: Yes, technically you can sell services using Sellfy. However, there are limitations to service products due to the functionality of our platform. Please email us at [email protected] for more information.

Q: Do you have a shopping cart so customers can add multiple items before checking out?

A: Absolutely. You can enable the shopping cart for your Sellfy store directly in your account. If you’re selling from your own website, you can simply embed the shopping cart feature.

Q: When a customer purchases a digital download, will Sellfy automatically issue the customer the downlink link after purchase?

A: Yes, that's correct! Sellfy will deliver the download link to your customers automatically, instantly after the transaction is processed and order is confirmed.

Q: How do customers download the product after they have made a purchase?

A: They can download product files right away from the Thank You page or via the download link we send them to their inbox after the order is confirmed.

Q: When someone buys music from my website from their phone, will it show up in their purchased playlist or?

A: Customers will need to download the music file and transfer it to their device. It will not automatically show up on their device or in their playlist.

Q: Can I collect information about my customers to use for email and marketing campaigns?

A: Yes. We collect information about your customers for you, such as their email address, that is accessible via the Order Export in your Sellfy account. We recommend complying with GDPR when using a customer’s personal information.

Q: I’m worried about people sharing my product online. How does Sellfy protect my products?

A: Selling products online will always involve some risk of people sharing them with others. We do our best to prevent this. Read more here.

Q: Why is checkout grayed out and unavailable after selecting buy now? Do you have to select a plan before you can sell anything?

A: The 14-day trial is designed for you to try out Sellfy’s features. It’s not possible to sell products during the trial period. You can activate your checkout at any time by subscribing to a plan.

Q: Does Sellfy handle VAT sales tax, as we are in the UK?

A: Sellfy does not handle or file taxes for you. However, we do offer tools for you to add and calculate taxes for your products and obtain tax reports. Read more here.

Q: Does Sellfy calculate and submit all international tax fees and Vat with purchase from the customer?

A: If you enable taxes in your Sellfy account, we will help calculate and/or add taxes to your products

Q: Do you provide SEO services? 

A: We do upload all stores and products to Google, but we don't offer SEO services specifically. You'll want to share links of your products on other sites within Google to help increase your search ranking and make sure that you have your keywords in your product description.

Q: I want to know if you guys help in marketing my products?

A: No, we don’t offer marketing or promotion services. Sellfy provides the functionality to sell products online but it’s your responsibility to attract customers to your store.

Q: How can I block email addresses of customers, I don't want to sell any more products to one customer?

A: Unfortunately, it’s not technically possible to block any particular customer from making purchases in your store. 

Q: Does Sellfy have an affiliate program for sellers?

A: At the moment, Sellfy does not offer an affiliate program for sellers to cooperate with their own affiliates. But we will be introducing this feature soon!

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