Selling digital products on Sellfy

In this article:

How to upload digital products on Sellfy

Uploading multiple files

Selecting files from file explorer

Uploading streaming video

Do I need to send customers their digital products?

Can I limit the stock of my products?

How to customize the product URL

How to update or re-upload product files

How to notify customers about product updates

What is the maximum product file size?

Can I collect the customer's name and address?


How to upload digital products on Sellfy

We recommend taking a look at our guide for best practices for Product Presentation to get the most out of our product preview tools before adding products to your account.

Note: Unsure whether you can sell a certain product or file? Check the list of products that aren't allowed on Sellfy. 

  1. Go to Digital Products > Add new product
  2. Upload a new file or choose from existing files via file explorer
  3. Describe and categorize your product as recommended in the Product presentation 
  4. Use the Variants section to offer different variations of a single product
  5. Use the stock feature to customize/limit product availability
  6. Use the Media Preview section to add preview images, audio or video
  7. Click Save product

Uploading multiple files

Note: Sellfy allows for multiple product file uploads - if you prefer uploading files as a bundle, you don't have to upload each file one by one. You can include up to 50 files in one product upload.

If you have more than 50 files per product or if you'd prefer to offer your product as single or multiple folders, you can upload a compressed .zip or .rar folder.

For instructions on how to create a .zip folder on Windows, click here.

For instructions on how to create a .zip folder on Mac, click here

Selecting files from file explorer

File Explorer allows you to use product files that you've previously uploaded. So, you may skip the file upload and select already uploaded files from other products. 

To add a file to a new product from file explorer, simply search for the file name or use the filters function.

Uploading streaming video

When uploading a new video product to your store, you have the choice of making it available for downloading, streaming or both.

Note: It's not currently possible to stream audio files on Sellfy.

Do I need to send customers their digital products?

No, we do that for you! Sellfy hosts your product files on a secure server and takes care of delivering your orders to customers, instantly.

See how the process works, below.

For more details, read here

Can I limit the stock of my products?

Yes, you can manually set the stock for each product and offer a limited number for a single product or variant of a product. 

If the entire stock of a product has sold, the product will be displayed as "out of stock" on the product page and main store page (see images below).

Product page

Store page

You can manage the stock of each product directly in the Product Editor. Here's how you can edit the stock of any product:

Note: It's not possible to change the stock for all products at the same time. You'll need to manage the stock of each product, or variant(s) of a product, individually. 

  1. Go to Products > select the product you want to edit
  2. Scroll down to Stock section
  3. Switch the toggle next to 'Unlimited' (grey means OFF)
  4. Set the number of stock for this product
  5. Click Save Product

How to customize the product URL

Important! Product URLs for products added prior to 6 May 2020 will consist of a uniquely generated product key (a string of numbers and letters) rather than a customized product slug with the product name. You can manually customize the slug in the product editor for products uploaded before 6 May 2020 by re-editing the product name and saving the changes.

We automatically include the name of your product in the URL. So, to customize the product slug you'll simply want to edit the name of the product.

Essentially, the URL will consist of the word 'sellfy' (unless you're using the custom domain feature), your Sellfy store name, and the product name separated by hyphens.  

So, the product name will be added at the end of the URL as a custom slug, as shown in the image below.

We automatically convert special characters and spaces for you so the slug will contain the name of the product separated by hyphens as demonstrated in the image below.

How to update or re-upload product files

Once you've uploaded your digital product on Sellfy, you can edit it whenever you want. This means you can also change the product file to offer an updated version to the buyers. 

Unless you've previously told your customers they'll receive a product update, make sure to also send out a Product Update email to let them know about the changes and to re-send them the download link. At the moment, Product Update emails are only sent out to those customers who opted in to receiving news from you by checking the opt-in box at the Checkout. Read more about email updates in the section below.

Note: Email marketing is available with the previous Basic, Pro and Pro Plus subscriptions as well as our current Business and Premium plans.

To change the product file:

  1. Go to the Products section > select the product you want to edit
  2. Upload the new file(s) just like you uploaded the original file(s)
  3. Delete the old file, if it's no longer necessary in the updated product version

How to notify customers about product updates

Once you've updated the product file, send out an email to previous buyers to let them know about the changes.

To send out an email about the product update:

  1. Go to Email marketing > Send new email
  2. Select Product Update > Select the product you've updated
  3. The recipient list is set to automatically include only the buyers of the selected product
  4. Enter email subject and email content
  5. Make sure to select 'Add download button' at the bottom of the email editor to make sure your buyers receive the updated download link
  6. Click Send emails (you can also send out a test email to yourself first)

What is the maximum product file size?

The maximum product file size will depend on the Sellfy plan you’re using. There is no limit to the overall products you can sell in your store, but there is a limit for individual product file sizes. Look at the table below to see what the limits are for each plan.

Note: We recommend that you keep the individual file size below 5GB to ensure that your customers are able to download your products. Due to differences in internet availability across regions, some customers may not be able to save large product files and, as a result, may request refunds. 

Starter Business Premium



Wix app (Sell Downloads) Discontinued Pro / Pro Plus Basic
Single file uploads 15GB 20GB 5GB 5GB
Multiple file uploads Up to 50 files Up to 50 files Up to 25 files

Up to 50 files     

Product images/videos Up to 50 files Up to 50 files Up to 25 files Up to 50 files

Can I collect the customer's name and address?

Yes! You can collect customer names and addresses with digital product purchases, too. To do this, you'll enable 'Require billing address' in the product editor.

  1. Go to Digital products
  2. Select the product from your product list
  3. Turn the toggle next to 'Require billing address' (green is ON)
  4. Save product.


Q: What file formats can I sell?

A: Sellfy supports all static file formats, meaning you can upload pretty much any digital file that can be downloaded and used independently. If you're using .zip/.rar formats for product files, we recommend adding downloading and installing instructions for your customers to save them a lot of frustration and prevent refunds.

Q: What size files can I add?

A: You can add single files, and up to 50 files per product, of up to 15GB (Starter) or 20GB (Business/Premium) in size (combined per product). If your product file is larger, you may compress files to a zip folder.

Q: How many products can I add to my store?

A: There is no limitation on how many products you can upload or sell from your store. If any of your products exceed the file size limit of the Business/Premium plan (20GB), please contact [email protected] to inquire about a custom plan.

Q: Can I add Terms and Conditions to my store?

A: Yes! You can add Terms and Conditions to your store, using our Store Pages. You can also make acceptance of these Terms mandatory for customers before they make a purchase.

Q: What is Sellfy's bandwidth limit?

A: Bandwidth is unlimited. Sellfy has no restriction on data transfer.

Q: Can I host my own products?

A: No. We host all products on secure and reputable Amazon servers, and there isn't an option to host files yourself.

Q: What is the maximum price I can sell a product for?

A: The maximum product price is set to $8,000. If you want to offer a product at a higher price, email our Support team at [email protected].

Q: How many products can I have and sell with Sellfy?

A: There is no limitation as to how many products you can sell. However, there is a limit as to how much revenue you can make with products. To see more details about how much revenue you can generate annually with each plan, click here

Q: Where are your servers located and are my files hosted? 

A: Sellfy uses the Amazon cloud to store files. Amazon cloud has multiple locations globally. 

Q: Is the ability to stream my videos limited to a certain number of views? Or can my customers repeatedly download/stream files?

A: if the device used to access the views is the same device, for example, if a customer listens to their audiobook repeatedly on their phone, they will not be limited in the number of views. If the link is accessed from different devices, however, it will be limited to 5 views/downloads. After that, the customer can reset the link through a request process with their purchase email address, to verify that it is them trying to view the product.

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